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6 Ways to Get More AI Referral Traffic (& Track It!)
While Google still dominates the search industry, AI platforms like ChatGPT, Perplexity, Copilot, and Gemini are taking slices of the pie. And those slices could eventually have a big impact on...
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Personalized Marketing: What It Is, Why It Works, & 6 Ways to Do It Well
Buyers are absolutely bombarded by marketing every day—and they’ve gotten really good at sifting most of it out. Personalization is how we marketers can get our messages through those thought filters...
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4 Ways to Optimize for Zero-Click Searches
More searches than ever are ending without a click. Instead of directing users to websites, Google is delivering answers directly on the results page through featured snippets, knowledge panels, and...
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121 Freshly Picked Spring Content Ideas
Spring is a time of growth. And that can go for your business, too! The trick is to catch people with the right messaging as they’re thinking about all things spring. And that’s what we’re here to help...
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How to Run Google Ads: The Step-by-Step Recipe to Success
Want to learn how to run Google Ads like the pros? You’ve come to the right place! How to run Google Ads: The steps 1. Click on “create account only” 2. Pick your campaign type 3. Set up the campaign...
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9 Expert Tips to Make Your Marketing Budget Last All Year Long
Marketing budgets never feel big enough. There’s always pressure to do more with less and deliver results while keeping costs in check. Sometimes, the reaction is to turn marketing off during slow...
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Why Google Ad Costs Are Rising in 2025 (+What to Do About It)
In our most recent Google Ads benchmarks report, we found that search ads cost per lead increased about 25% from 2023 to 2024, and based on recent trends, we won’t be surprised to see that percentage...
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How to Make User Generated Content Work for You in 2025
If you’re a marketer or small business owner wanting to get your audience’s attention, you must be everywhere. Keeping up with content production can be daunting, from email and social media to paid...
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44 AI Image Prompts to Elevate Your Marketing Creative
With the boom of AI tools in recent years, roughly 60% of small businesses are already using AI in their marketing strategies. Odds are, you’ve likely already tried using AI for some parts of your...
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PPC for SaaS: 6 Essential Strategies for 2025
Running PPC ads can burn through your SaaS marketing budget quickly—if you’re not using the right strategies and tactics. Many SaaS marketers overlook the tactics that can make the biggest impact on...
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