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18 Great Positioning Statement Examples + How to Write One (with Templates)
You know that one friend who always knows exactly what to say? Positioning statements are sort of like that. They help your brand say the right thing at the right time. And with these examples and...
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Every Instagram Ad Targeting Option to Reach Your Audience
Instagram is the third largest social media platform, following only Facebook and YouTube. (Yes, YouTube is a social media platform.) It has 2 billion monthly active users, so there’s a pretty good...
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5 Quick Ways to Optimize Your YouTube Ad Campaigns
YouTube advertising can help you target customers on the world’s second-largest search engine where people are spending a lot of time consuming content. But how can you optimize your YouTube ads and...
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8 Google Ads Strategies to Drive Holiday Sales
It’s important to have an always-on Google Ads strategy to stay top of mind and drive sales year-round. But you may also want to ramp up your strategy or make some adjustments to capture holiday...
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10 Key Insights to Inform Your Marketing Plans in 2025
Understanding the small business marketing landscape can be a challenge, but it’s important to know if you want to be competitive and stand out. What are your competitors doing? How are they investing...
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Want to Learn How the Pros Write CTAs? Click Here Now!
Want to boost subscriptions for your underwear newsletter? Or make people emotional about a sweat-proof T-shirt? As you’ll see throughout this article, a well-crafted call to action (CTA) can do that....
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42 Veterans Day Greetings & Messages for Any Audience (+6 Quick Tips!)
A part of an always-on marketing strategy to ensure your business stays relevant to customers year-round is to hit on all holidays and observances throughout the year. Veterans Day falls on November 11...
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6 Things You Need to Know About Keywords In 2025 (Expert Insights!)
In recent years, we certainly haven’t seen a shortage of major changes to keywords and matching behavior from Google Ads. From the introduction of close variants to the deprecation of modified broad...
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11 Influencer Marketing Tips & Ideas for Happy Holiday Campaigns
‘Tis the season to dig into holiday marketing. As you craft your broader approach and consider tactics to get it all done, don’t forget about the power of influencer marketing. Forecasts have the...
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SearchGPT: Everything You Should Know About the New ChatGPT Search
You’ve probably heard of ChatGPT, the chatbot powered by artificial intelligence launched by OpenAI. You can ask ChatGPT a question, and machine learning will pump out a conversational response. Now,...
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