Get hands-on experience and build your resume at a growing software startup in downtown Boston! WordStream Inc., a venture-backed company that provides search engine marketing software and services, is looking for an enthusiastic web bnmaster to help drive our marketing team's online efforts. You'll learn about the competitive, fast-growing search marketing industry and gain valuable Internet marketing skills you can use in almost any job. Responsibilities will include:
Website Maintenance/Accessibility
- Updating WordStream’s website and external pages to be consistent to our marketing strategy and SEO best practices
- Find, diagnose, and fix website problems (e.g. broken links, embed codes, duplicate pages, device/browser testing)
- Testing new technologies and features that will improve web visitor experience
- Decrease page load times on the WordStream website
- Create and maintain Drupal (content management system) templates
- Marketo (marketing automation system) template management – potentially making REST calls to our internal API to dynamically pull data for marketing campaigns
Website Monitoring
- Monitor, review, and update website performance reports
- Implement Google Analytics event tracking scripts into website, set up conversion goals and custom reports in Google Analytics
- Pull reports for the marketing team through Google Analytics, Google Webmaster Tools, and other 3rd party tools to solve real-world marketing problems.
Our ideal candidate will:
- Have experience or coursework in web technology and/or marketing
- Have working knowledge of CSS, HTML and JavaScript. PHP and jQuery is a plus.
- Experience with Drupal, Google Analytics, or Google Webmaster Tools preferred
- Be a fast learner with a good attitude
- Enjoy working in a team environment
- Be willing to work in our office 5 days per week. WordStream has a great location near the Prudential Center, convenient to orange, green lines and buses, with 360 views of the city
To apply, please send a resume and cover letter to ltaylor@wordstream.com.