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6 Steps to Building a Brilliant Google Ads Account Structure
So you’re set with the task of building out your company’s Google Ads account. Your heart sinks to the bottom of your chest, as flashbacks from high school of sitting in math class attempting to solve...
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Topical Authority: What It Is, Why It Matters, & How to Build It
In the zero-click era that we live in now, it’s not about producing more content. It’s about creating content that’s strategically structured to demonstrate expertise across an entire topic. That’s...
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5 Google Ads PMax Optimizations to Get More Leads Fast
A common critique of Performance Max campaigns (and many of the advertising updates from Google over the last decade, to be honest) is that they’re not well suited for generating leads. However, with...
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9 Ways to Use AI for Hyper-Personalized Ad Campaigns
AI is all the rage in the digital world now, and paid media is no different. While there are certainly lots of ways you can use AI outside of the ad platforms to enhance your campaigns, there are also...
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How the Instagram Algorithm Works in 2025 (+Tips to Get Seen)
71% of Instagram users report using the platform to discover new products and brands. That’s a massive population of potential buyers you can sell to…as long as those potential buyers can actually see...
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Can You Trust What AI Tells You About PPC? We Tested It!
Nearly a third of Americans interact with AI daily. Odds are, you’ve referred to artificial intelligence at least once to give you answers to questions, assist in day-to-day tasks, draft text...
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7 Steps to Write a Newsletter (With or Without AI!)
The opaque algorithms of social media and search engines make email still one of the best ways to reach your target audience. But here’s the catch: everyone’s inbox is crowded nowadays, so you must...
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Generative Engine Optimization: The New Frontier for Search?
The latest statistics claim that Google search is 373 times bigger today than ChatGPT search, yet most of us feel like it’s the other way around. That’s because lots of people aren’t clicking anymore....
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How Much Does Reddit Advertising Cost in 2025?
Ah, Reddit. One minute you’re browsing r/ShowerThoughts, and the next you’re questioning the concept of time, capitalism, and whether pigeons have feelings. It’s weird, it’s wonderful, and it’s a good...
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15 AI Productivity Tools We Love
I’ve seen AI productivity tools put to so many tasks recently, like planning a vacation, scheduling activities for school breaks, or even organizing finances. But today, we’re going to look at ways AI...
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