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14 Ways to Use AI in Marketing that Actually Work (Recommended by Pros!)
Does your head spin when someone mentions artificial intelligence? It’s understandable. LinkedIn and Twitter (fine…X) are rife with newly minted AI experts and tech bros sharing their latest 27-step...
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20 Neuromarketing Techniques & Triggers for Better-Converting Copy
You know it’s emotions, not logical reasoning, that drives decisions, right? By evoking a particular emotion in consumers, you encourage them to take a desired action. To elicit that emotion, you need...
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How to Collect & Use Customer Data the Right (& Ethical) Way
Customer data is extremely valuable for many reasons, and one of the biggest is to make your marketing more effective. Customer data can act as the foundation for your marketing strategy, help you...
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4 New Google Ads Performance Max Updates: What You Need to Know
Ever since the launch of Performance Max (also sometimes called PMax) campaigns in 2021, Google has continuously doubled and tripled down on the new campaign type. Originally, most tools were focused...
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97 Marvelous May Content Ideas for Blog Posts, Videos, & More
Author Fennel Hudson once wrote, “May, more than any other month of the year, wants us to feel most alive.” You can imagine strolling through a field of newly bloomed wildflowers or feeling the breeze...
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50+ Memorial Day Instagram Captions (+7 Ready Made Images)
Since 1775, America has seen over one million casualties of war. That’s one million individuals, one million families of those individuals, and to be quite frank, one million reasons to dedicate all of...
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19 Best SEO Tools in 2024 (For Every Use Case)
Whether you’re a local mom-and-pop shop or a multinational enterprise, SEO is still the best play for long-term traffic growth and lead generation. A single optimized blog post, web page, or video can...
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PPC for Retail: Biggest Trends, Challenges, & Strategies for Success
Pay per click (PPC) advertising is a big deal in digital marketing, especially in the retail world. As 2024 heats up, we’re not just talking about simple ad placements and bids; it’s all about smart...
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10 Most Effective Franchise Marketing Strategies
Who doesn’t like a bit of a challenge? While it’s always rewarding to take on new marketing endeavors, certain businesses, like franchises, feel the heat more than others. Whether you’re a food and...
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9 Ecommerce Trends to Boost Your Business in 2024
This year’s ecommerce trends feel a little oxymoronic. Machines and software are helping do more jobs, even communicating directly with shoppers. At the same time, consumers are heading towards online...
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