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How to Get Reviews on Facebook & Manage Them Like a Pro
Online reviews can be a huge boon for your brand’s reputation, especially for a small business. But not all online review platforms work the same way. And Facebook can be especially tricky. But...
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7 Huge Content Marketing Challenges in 2025 (+How to Overcome Them)
Getting people to see your content isn’t getting any easier. From an ever-changing SERP, crowded social platforms, and AI-generated content flooding the scene, there’s a lot of competition for...
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Google Ads Audience Targeting: 14 Powerful & Underused Strategies
When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are rather than what they’re...
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The Best AI Tools to Tackle Every Marketing Task
OpenAI launched ChatGPT in late 2022, and AI has dominated marketing headlines and online discussions ever since. All that attention makes it increasingly clear that leveraging AI tools is essential...
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54 Fun & Creative Summer Instagram Captions for Any Business
Who doesn’t love summer? School’s out, vacation plans abound, and there are ample opportunities to get our vitamin D levels up. Summer is also a time to engage in some seasonal marketing. We’ve talked...
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Google Ads Benchmarks 2025: Competitive Data & Insights for Every Industry
Search advertising still reigns as one of the most popular digital marketing channels for small businesses in 2025. In fact, according to our recent marketing trends survey, 76% of small businesses...
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AI Overviews ARE Impacting SEO. Here’s What to Do About It
Imagine spending years optimizing your website for search traffic, only to see Google answer your audience’s questions before they even click your link. That’s exactly what AI Overviews are doing. By...
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Google Marketing Live 2025: 10 Top Takeaways + Early Reactions
As expected, Google Marketing Live 2025 was an AI love fest. Eight presenters announced more than 30 new, almost exclusively AI tools and features to help marketers create, serve, and measure their...
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How Much Does Google Ads Cost in 2025?
How much does Google Ads cost? It’s a question we hear all the time, especially from newcomers to paid search. After all, you’ll want to know whether you can afford it. The good news is, you can! The...
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9 Ways to Truly Differentiate Your Content in an AI World
Content marketing is nothing like it used to be. Suddenly, everyone has access to tools that can spin up dozens of publishable blog posts with a few well-crafted AI prompts. When anyone can scale, you...
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