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Understanding Google AdWords is vital to your online marketing efforts. AdWords enables you to advertise on Google, the most popular search engine, which in turn enables you to get your advertisements in front of the biggest potential audience.
But AdWords can be tricky to understand and even harder to master. That's why we've created a collection of insider AdWords Secrets to help you unlock the Google AdWords secrets to success.
AdWords Secrets : Inside Secrets to Google AdWords
Creating and optimizing campaigns for AdWords can be difficult, but the benefits are huge. WordStream offers a number of tools and resources for those looking to improve their campaigns. Use these AdWords secrets and start seeing results!
AdWords Secrets Ebooks Collection – Browse through our large assortment of Google AdWords Secrets EBooks, covering everything from using Negative Keywords, improving Quality Score, to selecting different AdWords match type options.
Free AdWords Performance Grader – The grader evaluates your Google AdWords account by examining essential metrics like Quality Score, click-through-rate, and long-tail keyword optimization. The Grader provides valuable AdWords inside secrets that will help you optimize your campaign in a flash.
Inside Secrets to Google AdWords Revealed – Read our collection of interviews with PPC experts who were high scorers on our AdWords Performance Grader. In our interviews they reveal their AdWords insider secrets to success.
Webinars – Watch our past AdWords webinars online, download the slides, or sign up for our next upcoming marketing webinar! Our webinars are full of expert AdWords secrets.
Subscribe to the WordStream Blog – Our award-winning marketing blog is regularily with new Google AdWords secrets and money making PPC tips.
Free Keyword Tools – Our free keyword tools are our best kept AdWords secret. You can use our collection of free keyword tools to optimize your AdWords campaign! The collection of free keyword tools includes:
- Free Secret Keyword Tool
- Free Secret Keyword Niche Finder
- Free Secret Keyword Grouper
- Free Secret Negative Keyword Tool
Try Wordstream for PPC Free! - WordStream offers powerful PPC solutions that can help you succeed when you use Google AdWords. Our robust software takes you through all the steps to create and optimize your campaigns. Use our AdWords secret knowledge to your advantage!
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AdWords Secrets Exposed : Relevance Revealed
If there is one key secret to beating the game of AdWords, it's relevance.
Relevance is a killer AdWords secret because Google gives big bonuses to advertisers who concentrate on relevance.
Google wants to connect searchers with advertisements that match their search query and help them find what they are searching for. Google rewards advertisers who have tight, relevant groupings with higher Quality Score.
Secrets to Google AdWords : Quality Score
Quality Score is the other big secret AdWords tip. A higher Quality Score gives advertisers improved AdWords ad positions, and brings in more impressions as a result. A higher Quality Score also lowers your cost-per-click (CPC), making it a killer AdWords secret.
Quality Score is determined by a number of factors:
- Relevance of ad copy
- Relevance of the ad to its corresponding landing page
- The ad's click-through rate (CTR)
- Historical account performance
- Other relevance and performance factors
This might seem like a lot of AdWords secrets to keep track of, but advertising on Google AdWords doesn't have to be overwhelming. WordStream's PPC management system is a unique tool specifically designed to help advertisers use Google AdWords effectively through simplifying and improving the PPC marketing processes. We use our AdWords secrets to help you maintain high Quality Scores and increase ROI.
WordStream also offers online marketing services for web marketers looking to hand over their PPC accounts to Google AdWords experts.
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Beating Google AdWords with WordStream
In addition to our cutting-edge WordStream for PPC Software, WordStream also offers comprehensive Managed Services in which our Google Certified AdWords Experts help create and manage your AdWords account, using our insider secrets and tips to keep your campaigns in peak performance.
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