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At WordStream, we know that organizing a successful Google AdWords campaign is no easy task. That's why we've created a free AdWords Help Center to help you learn how to best optimize your AdWords account.
Looking for Google AdWords expert help? Try our comprehensive AdWords Management Software or our Managed Services, providing hands-on assistance to help with AdWords.
Google AdWords Help Center : Free Tools and Resources
Our free AdWords Help Center contains the resources and information you need to master Google AdWords.
AdWords Help EBooks – Read through our AdWords help EBooks. These electronic Google AdWords help books are yours to download for free. Learn how to use Negative Keywords, how to improve Quality Score, how to select different AdWords match type options, and much more!
Free AdWords Performance Grader – The grader evaluates your Google AdWords account by examining essential AdWords metrics such as Quality Score, CTR, and long-tail keyword optimization.
AdWords Help From the Experts – Read our collection of interviews with AdWords experts who scored high on our AdWords Performance Grader. Get help from the experts - learn what this group of Google AdWords champions say about improving your PPC campaigns.
Webinars – Watch past AdWords help webinars online, download webinar slides, or sign up for our next webinar!
Subscribe to the WordStream Blog – Our blog is updated everyday with new help topics for PPC and AdWords.
Free Keyword Tools – Our AdWords keyword tool provides the AdWords keywords help you need. Our free tools include:
- Free AdWords Keyword Tool
- Free AdWords Keyword Niche Finder
- Free AdWords Keyword Grouper
- Free AdWords Negative Keyword Tool
Try WordStream for PPC Free! - WordStream offers powerful PPC software that can help revitalize your Google AdWords account. Our advanced software makes it easy to create and craft successful AdWords campaigns.
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AdWords Help : Why Relevance is Important
If you want to create successful AdWords campaigns, relevance is absolutely essential because Google gives big bonuses to advertisers who concentrate on relevance.
Google wants to present searchers with ads that correctly match their search query and help them reach what they are searching for. Advertisers with tight and relevant keyword groups are rewarded with higher Quality Score.
AdWords Help : Quality Score
If you want help improving your Google AdWords account, start by focusing on Quality Score. Higher Quality Score gives advertisers better AdWords ad positions, which means more impressions as a result. Higher Quality Scores also result in lower cost-per-clicks (CPC), saving money and improving your ROI.
Quality Score is determined by factors such as:
- Relevance of ad copy
- Relevance of the ad to its corresponding landing page
- The ad's click-through rate (CTR)
- Historical account performance
- Other relevance and performance factors
AdWords Account Help from WordStream
If this all seems a bit confusing, consider getting Google AdWords Help from WordStream. WordStream's PPC management software is designed to help advertisers create and manage AdWords campaigns by simplifying the PPC processes. Our software lights the path for you, guiding you towards PPC success. Try it today!
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