If you could have just a peek into the Google AdWords crystal ball to help you get ready for smarter PPC strategy in 2015 … would you do it?
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Of course you would! Unfortunately, the crystal ball is in the shop.
All is not lost. Paid search is in a constant state of flux, with Google testing new features and taking away some of our favorite toys on a regular basis. We've said goodbye recently to exact match keyword types and hello to new and super powerful enterprise-class tools. You've probably heard about a dozen or so of the major changes to AdWords this year but in fact, Google unleashes hundreds of updates a year on the unsuspecting advertising public, many without so much as an announcement.
It's hard to keep up, right? You have enough to worry about just trying to keep your accounts up to date and competitive.
Search Marketing is Only Going to Get More Complicated
Search marketing costs within established markets are higher than we've ever seen and organic search results are flooded with ads. You have to up your game, but probably feel like you're just managing to keep your head above the water.
That's why we're offering a brand new, free webinar just in time for Christmas!
Join us next Thursday, December 18, for a crash course in the 5 Major Trends That Will Make You Rethink PPC in 2015. No, we can't tell you what's coming to AdWords in 2015 – but we can definitely show you where to focus your efforts in the new year for maximum benefit.
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With so much constant change, we get that you need to cut through the noise to find the right PPC tools and tactics to take advantage of the almost endless possibilities in paid search.
At WordStream, we keep up with the changes in AdWords like it's our job– okay, it's totally our job. It's what we do. We don't expect you to spend your life analyzing Google's every move. You have a business to run.
Where to Focus for Maximum PPC Impact in 2015
In our 5 Major Trends webinar, we're boiling it all down to five critical areas of focus for you. We want you to be prepared and well-armed for the trends that will impact your business in the upcoming year, so we're sharing insights from our in-house data analysis of over $1 billion in annualized AdWords spend. You're not going to find more informed or comprehensive forward-looking advice anywhere else as we all prepare for 2015!
You're going to walk away with a clear picture of how the current state of search marketing and digital marketing as a whole are going to affect your business in the coming year. Just as importantly, we're equipping webinar participants with the tools and actionable tactics needed for a more comprehensive, integrated marketing strategy.
Let your competitors toil away in their PPC accounts, worrying about testing button colors or whether they should use singular or plural words in their headlines. You're here – you're so far past that already! You're going to kick off 2015 confident in the PPC optimizations that really matter and well equipped to execute.
Join us Thursday, December 18 at 1 pm EST for 5 Major Trends That Will Make You Rethink PPC in 2015, another brand new, industry-leading webinar from WordStream. Register today to secure your spot and I'll see you there!
P.S. If you're super eager to get learning and want to start sharpening your PPC skills ahead of attending our webinar, swing by PPC University and get started on one of our comprehensive and 100% free PPC courses!