Shopping Remarketing Lists Can Increase Your CTR & CVR by 400%
When Google introduced Remarketing Lists for Search Ads (RLSA) in July 2013, advertisers welcomed the ability to cater their bids, ads, and targeting to better reengage their past site visitors on both...
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View Article9 Killer Demand Generation Strategies for New Brands
One of the biggest challenges for new businesses, particularly startups and other companies operating in crowded markets, is demand generation. Distinctly different from lead generation, demand...
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View Article4 Ways Battlefield Sports Conquered PPC with WordStream Advisor
I can still remember getting up early every morning before school to play MTV Snowboarding on my old-school PlayStation. Nerdy, yes, but it led me to a real-life passion for snowboarding – I take...
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