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The 6 Essentials of a Successful Paid Media Strategy in 2022
A paid media strategy is like any recipe. You have the freedom to customize different ingredients to your liking, but forget one key ingredient and the whole outcome is impacted… In this post, I’m...
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How Does Google Ads Work in 2022? The Complete, Visual Guide
Google Ads help articles are certainly helpful, but when it comes to understanding exactly how Google Ads works, it’s not so clear. And ask a super-passionate PPC expert how the Google Ads auction...
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23 Smart Ways to Get More Instagram Followers in 2022
Things that increase dopamine in the brain: -Exercise -Turmeric. -Leafy greens. -Getting more followers on Instagram. Am I right? But in all seriousness, growing your Instagram following can help you...
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TikTok vs. Reels Ads: Which Performs Better? An Experiment Reveals!
Ever since Instagram introduced Reels, the internet has been comparing them to TikTok—and quite brutally. And now that Reels ads are a thing, their rivalry is more palpable than ever. So which ads...
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10 Ways to Uncover Invaluable Customer Insights (& How to Apply Them)
“You can’t connect the dots looking forward; you can only connect them looking backward.” This quote from Steve Jobs is applicable to many scenarios in business—one of which being customer insights....
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How to Write a Case Study (+10 Examples & Free Template!)
Ah, the case study: One of the most important pieces of marketing content for a business, and yet all too often, also the most boring. The problem with this is, lose a reader and you lose a customer....
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7 Ways to Save Money in Google Ads (From a Pro!)
So the good news is, Google Ads works. When your business appears for specific, high-intent searches your potential customers are performing, you can expect high returns. The bad news is, everyone’s...
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11 Epic Product Marketing Examples & What We Can Learn from Them
Product marketing is the process of bringing a product to market. Easy enough right? Well, no. People are picky, competition is fierce, and markets are saturated. Even the best of brands have to work...
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How to Come Up With a Business Name: The Creative & Practical Checklist
Did you know that there are 33 million businesses in the U.S.? This alone makes it tough to come up with a unique business name—then add in the fact that the name of your business can impact its...
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How Much Does Google Ads Cost in 2022?
How much does Google Ads cost? It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, you’ll want to know whether you can afford it. The good...
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12 Super Cool AI Content Generators You Have to Try
It may feel like science fiction, but we now live in a world where it’s getting harder to tell the difference between human-generated and computer-generated content. This opens up a can of worms in the...
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16 Awesome Facebook Ad Examples (& Why They Work)
Aside from their granular targeting, one of the reasons Facebook ads work so well is their visual experience. You can’t escape the cookie cutter search ad format, and try as they might, display ads...
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52+ Easy & Creative March Marketing Ideas (With Examples!)
March marketing is basically St. Patrick’s Day, Mardi Gras, and March Madness, right? Wrong. In fact, there’s a national day in March for that… But what a good thing to be wrong about, right? Read on...
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73+ Instagram Story Ideas to Keep Your Followers Coming Back
Not only are one-third of the most viewed Stories from businesses, but also, according to Rival IQ the top 25% most active brands publish Instagram Stories at least 17 times a month. That means that 1)...
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What is Target ROAS in Google Ads & When Should I Use It?
For those who are conversion-focused in their paid search strategy, maximizing the profitability of your advertising efforts is a top priority. Google offers a variety of Smart Bidding strategies that...
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54+ St. Patrick’s Day Instagram Captions (The Cliche-Free List)
Trying to come up with the perfectly creative, unique, funny, or cute St. Patrick’s Day Instagram caption? Thinking cap not doing it for you? Good news for you: If you’re reading this post (and not the...
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17 Testimonial Advertising Examples You Can (& Should) Steal
Whether I’m looking for a new mascara or a new couch, I start my search by telling people I’m looking. I ask friends what they’ve bought, if they like it, and—most importantly—if they’d recommend it....
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27 Restaurant Marketing Ideas: How to Market a Restaurant
The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 27 restaurant marketing ideas and strategies that promise to help you improve...
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7 Google Ads Mistakes That Are Squashing Your Success
The Google Ads platform offers a number of ways to customize your advertising campaigns to reach customers. For many, having this many options is the only way to ensure all campaigns are focused on the...
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The 10 Best Video Editing Software for Beginners in 2022
If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not....
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