What is an Impression?
An impression is counted each time your PPC ad is displayed online.
Oftentimes, advertisers are eager to increase their volume of impressions to expose their ads to a larger audience. Not only does this increase the likelihood of receiving clicks and impressions, it also helps searchers to become more familiar with the brand. While this is an important goal, it is important to focus on only increasing impressions from qualified searchers. Showing your ad to searchers who are not a good fit for your company can be detrimental to your account. For this reason, it is important to exercise caution when making efforts to increase impressions.
