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Ad Extenstions
What are ad extensions?Ad extensions are a type of ad format that show extra information extending from your text ads about your business. In the past, extensions were typically implemented by...
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Managing BingAds in WordStream
WordStream’s PPC Advisor allows you to easily manage your Bing and AdWords accounts simultaneously. We know that you want to streamline your account management, so our goal is to allow you to maintain...
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Interpreting PPC Data
What metrics should I be focused on?There are numerous performance metrics provided within your AdWords accounts. It’s easy to get overwhelmed with the overabundance of information, so we recommend...
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3 PPC Strategies to Out-Sell Your Home & Garden Competition
After record-setting snow in Boston this winter, us locals could not be more joyful at some of the first signs of spring trickling in. Yes, we’ve still had a few snowfalls, and days with bone-shaking...
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WordStream PPC Success Report
WordStream PPC Success ReportThe PPC Success Report is our primary reporting tool within PPC Advisor. Not only will this help you to assess your account performance, it is also a great,...
View ArticleAddress Account Level Issues
Address Account Level IssuesIdentify account level issues. There are some basic metrics that you should be looking at in your PPC account before expecting conversions to increase. Here are some items...
View ArticleLanding Page Experience
Landing Page ExperienceFocus on your landing page experience. Now that you’ve addressed these core items, you can shift your focus specifically to conversions. Since you are now successfully...
View ArticleWhat is a conversion?
What is a conversion?A conversion is any meaningful action completed by a visitor on your website. This can range from making a purchase, subscribing to an email list or newsletter, downloading a...
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Improve Ad Rank
Improve Ad RankThe higher you rank on a search results page, the more impression share you are eligible to receive from Google. As you can see in the formula below, there are two main factors that...
View ArticleManaging Keywords
Expand Your Keyword ListAdding new keywords to your account can help you generate impressions that you had not previously been eligible to receive. By expanding your keyword list, you can start to bid...
View ArticleWhat is an impression?
What is an Impression?An impression is counted each time your PPC ad is displayed online.Oftentimes, advertisers are eager to increase their volume of impressions to expose their ads to a larger...
View ArticleQuality Score Warning!
Google assigns separate Quality Scores for mobile & desktop as well as search and displayUntil keywords reach a certain impression threshold, the assigned Quality Score is based solely on...
View ArticleWhat Is Quality Score?
Quality Score is a value assigned by Google that is meant to estimate the relevancy of your ads, keywords and landing pages to a searcher looking at your ad. Each keyword you add to your account is...
View ArticleStrategies for Improving Quality Score
Because Quality Score is comprised of so many factors, it can be a tough metric to needle up. Here are some actionable steps you can implement in your account to move Quality Score in the right...
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What Is Click-Through Rate?
Click-through rate is a metric that measures the number of clicks advertisers receive on their ads per number of impressions. Click-through rate is a great indication of how well your ads are...
View ArticleTarget More Relevant Traffic
Limit Your Targeting to the Search Network Only: Oftentimes, advertisers experience low click-through rates for campaigns that are opted in to both the Search and Display Networks simultaneously....
View ArticleImprove Ads
Incorporate Ad Extensions: Ad extensions are a type of ad format that shows extra information extending from your text ads about your business. Extensions require minimal set up time and are displayed...
View ArticleWhat is Wasted Spend?
Wasted spend in your PPC account is any money that you have spent that hasn’t contributed to profits made through your campaigns. Eliminating wasted spend is a critical part of your PPC management...
View ArticleManage and Restrict Keywords
Keyword Quality: Try bidding on mid-to-long tail keywords (ideally 3-4 words) that are targeted to your most qualified customers. Using a more general, highly competitive keyword may sound like a good...
View ArticleImprove Relevancy
Campaign Targeting Settings: Settings within your campaigns such as location, device, and network targeting can all influence where you generate clicks and wasted spend from. Location Targeting: If you...
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