Wasted spend in your PPC account is any money that you have spent that hasn’t contributed to profits made through your campaigns. Eliminating wasted spend is a critical part of your PPC management efforts, as it affects your profitability and your bottom line. Unfortunately, it is very easy to spend your budget in the wrong places without even realizing it. To regain control of wasted spend in your account, you will need to analyze many components of your account including ad group structure, keyword quality, ad text, keyword match types, negatives, and campaign targeting settings, all of which can impact how your budget is spent.
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