Image may be NSFW.
Clik here to view.
About CPA
Analyze Your Funnel
Bid Conservatively
Improve Quality Score
Clik here to view.
Knowing what you can pay per conversion as a business is essential for success. Arguably, this number is more important to your account than QS, CTR and Impressions. Learn how to define a target CPA for each type of conversion and what to do if you end up on the wrong side of the equation.
