About CPA
What is CPA?CPA stands for “cost-per-acquisition;” it is also known as cost-per-conversion. This metric tells you exactly how much you spent in order to generate some type of conversion on your website...
View ArticleAnalyze Your Funnel
Adjust Offer Types: This may not be what you want to hear, but sometimes as paid-search advertisers we need to reevaluate what we are actually offering our online prospects. If you are using...
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Bid Conservatively
Lower Your Bids: Start by understanding what a good CPA figure would be for your business based on your average cost per click and typical conversion rate.Average CPC / Conversion Rate = CPAThis is a...
View ArticleImprove Quality Score
Improve Your Quality ScoreThis is the big one, and almost every action that we discussed earlier can feed into the activity of improving your Quality Score in order to lower your CPA. In fact, your CPA...
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Start With Account Structure
Why is Account Structure Important?The way you structure your account allows you to control how you want your ads to be triggered and when and where you want them to appear. Not having a...
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Keyword Reseach
Keyword Research is essential to ensure you’re choosing keywords that aren’t too competitive or that have low quality scores or search volume. Start by going through each ad group and keeping an...
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Create a Campaign
Once you have settled on your desired account structure, you can begin creating your campaigns. Review your campaign settings: Type: You’ll be automatically opted into Search Network with Display...
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26 Crazy Facts You Didn't Know About Google
Google has long been cloaked in mystery, between its legendary Google X labs (home of the notorious driverless car project) and top-secret search algorithms.A position at Google is still a dream job...
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PPC Training
Google AdWords Ad Auction Understanding Account Structure Understanding Keyword Match Types Understanding Match Types Understanding Negative Keyword Match Types Understanding Negative Match Types...
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PPC Strategies
Understanding Negative Keyword Match Types Understanding Negative Match Types Conversion Tracking in WordStream Take your account to the next level, by making sure you are up to date with some...
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WordStream Training
Syncing AdWords & Bing to WordStream Get & Post Navigation Default Settings 20-Minute WorkWeek QueryStream Basics Revert Function Knowing the basics is the first step; however you don’t have...
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WordStream Tutorials
Syncing AdWords & Bing to WordStream Get & Post Navigation Default Settings 20-Minute WorkWeek QueryStream Basics Revert Function Ad Extenstions Managing BingAds in WordStream You know the...
View ArticleSuccess Report
This video details how to track your progress in WordStream.PPC Success Report
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Success Tracking
WordStream PPC Success Report Success Report Interpreting PPC Data Dashboard Graph Now it’s time to track your success! Knowing the metrics that matter and how to read the Success Report is your final...
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Building Out an Account
Start With Account Structure Keyword Reseach Create a Campaign A proper account structure is the foundation for a successful PPC account. A well-built account can not only help you target your...
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Lowering Your CPA
About CPA Analyze Your Funnel Bid Conservatively Improve Quality Score Knowing what you can pay per conversion as a business is essential for success. Arguably, this number is more important to your...
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Increasing Impressions
What is an impression? Managing Keywords Improve Ad Rank More impressions mean more clicks, right? Maybe but it can also mean higher costs to you if you aren’t careful. Learn to increase your...
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Increasing Your Conversions
What is a conversion? Address Account Level Issues Landing Page Experience Let’s face it, PPC is about making money. Usually, the more conversions you have, the less each of those conversions are...
View ArticleKeep In Mind
Always remember that Quality Score is one metric to consider amongst many. For campaigns whose keywords have lower Quality Scores, try using other metrics like CTR to gauge relevancy and performance....
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Improving Quality Score
What Is Quality Score? Strategies for Improving Quality Score Keep In Mind A good Quality Score leads to better Ad Rank. However, it’s one of the hardest metrics to move overall. Learn the actionable...
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