Hello!
I'll be speaking on a panel on “Search in the Social Era” at Search Industry Summit 2012. I'll be partnering with other search industry experts to give a presentation on “Driving Social Further down the Conversion Funnel” at the Search Insider Summit on Saturday December 15, 2012, at 10:15 am.
The presentation is one of several that will be hosted during the four-day Search Industry Summit conference hosted at the Stein Eriksen Lodge in Park City, UT.
For my “Driving Social Further Down the Conversion Tunnel” talk, I will be joined by panelists including Chris Baggott, Chariman at Compendium; Dhiren D’Souza, President and Co-Founder of SearchForce; and Chris Zaharias, Chief Revenue Officer at Triggit.
Together we'll examine where social media sites such as Facebook, Google+, Pinterest, and Foursquare belong in the conversion funnel. Despite reports of some businesses reaching major success on Facebook and generating impressive ROI, many marketers remain confused when it comes to incorporating Facebook and other social media networks into their overall search strategy.
This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.