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A Beginner's Guide to Content Strategy for the Web: 10 Things You Need to Know
Content strategy is a relatively new niche discipline in the digital space. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public...
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WordStream's Best of the Month & the Way-Back Machine
Happy Friday and End-of-November, folks! Putting this post together, I started to write about Christmas creep and ask if people are being bombarded with elves and ornaments yet, but then I had the...
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Why Use AdWords? Here Are 10 Reasons
“Why use AdWords” is a pretty common keyword phrase, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it...
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Search Insider Summit
Hello! I'll be speaking on a panel on “Search in the Social Era” at Search Industry Summit 2012. I'll be partnering with other search industry experts to give a presentation on “Driving Social...
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Win of the Week: Focus on Benefits Pays Off
Take a look at the two ads below. If you were looking to buy an insulation blower, which ad do you think you'd click on?PPC Ad #1PPC Ad #2These ads are completely different. Yet one of them performed...
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30 Fast Facts About the Google Antitrust Case
The Google Antitrust Case: Is Google violating antitrust laws by using its search dominance to favor its own products in search results over competitors? The Federal Trade Commission (FTC) is trying...
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I Will Audit Your PPC Account For Free!
Struggling with PPC advertising? Do you want to take your AdWords account performance to the next level? I can help!I’ll do a complete PPC audit of your AdWords paid search account – for free....
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The 3 Types of Search Queries & How You Should Target Them
Search queries– the words and phrases that people type into a search box in order to pull up a list of results – come in different flavors. It is commonly accepted that there are three different types...
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How Core Values Are Going to Triple Our Revenue in 2013
Today is an important day in WordStream’s evolution. We recently completed an exercise to define our core purpose and core values and we are ready to share them with our employees, customers, prospects...
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The Problem with Marketing Best Practices
Best practices are best practices for a reason – right?You’ve probably heard people say the same thing about stereotypes. There may be a grain of truth behind some stereotypes, but mostly they’re just...
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The SEO Interview: Questions to Prepare for Before Your SEO Job Interview
As the founder of a search marketing startup, I’ve had the opportunity to interview, hire and work with some of the most amazing SEOs on the planet. I am so proud to have worked with people like Tom...
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Google Remarketing Cheatsheet: 12 Steps to Set Up a Remarketing List (+ Free...
We created a Google remarketing cheatsheet as a take-home for a recent webinar. It’s a handy reference for anyone who is interested in setting up a remarketing campaign in AdWords. Below is the 12-step...
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Matching Google Algorithm to Your Traffic Loss
Matching Google Algorithm to Your Traffic LossThis is the type of early Christmas card you would not want from Google.When website traffic drops, and it’s clear that you were not the cause of it, it’s...
View ArticleWordStream's Year in Review: Our Best Posts of 2012
Well guys, we did it! WE BEAT THE MAYANS! We got through December and the world didn’t end. Or, if it did, one can hardly tell the difference. I hope you didn’t sell all your possessions or anything...
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5 Super-Basic Writing Tips to Help You Be a Better Web Copywriter
Writing! Anyone can do it (and I encourage you to) but not everyone is good at it (sorry).This is not one of those article that explains the difference between its and it’s or tells you why you’re...
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25 PPC Tips & Tricks to Try in 2013
The gym is always extra-crowded this time of year, full of people redoubling their fitness efforts and trying to stick to their weight loss resolutions. The good news is, you can apply the same...
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3 SEO Tactics We're Easing Up On in 2013
Whoa there buddyThe changing SEO landscape was one of the most pervasive and controversial topics in Internet marketing last year. While some high-profile marketers maintained that good, legitimate,...
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Are You PPC Curious? An FAQ for PPC Beginners and Hopefuls
Any questions?If you’ve been considering taking the plunge into PPC marketing, and you have some basic – very basic – questions before getting started, look no further. Here you’ll find answers to 10...
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Sign Up for PPC Hero’s Hero Conference
Tonight (January 11, 2013) at midnight is the deadline for early registration of Hanapin Marketing’s Hero Conference, a 3-day, all-PPC conference in Austin, TX, April 8-10.Three great reasons to sign...
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Viral Content Marketing Tips for Non-Viral Businesses
Herpes Simplex is a beautiful thingIt’s flu season, folks! Viral activity is high. And even if you got your flu shot and have Tamiflu stockpiled in your hall closet, I wouldn’t be surprised if you or...
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