The folks at KISSmetrics and Conversion Rate Experts have put together an infographic that lays out a nine-step process to improving conversion rates. (Spoiler Alert: It's more of a document than an infographic per se, so put on your reading glasses.) At a high level, here are the steps:
- Determine your strategy and goals
- Analyze existing traffic sources
- Analyze your visitors (especially those that don't convert)
- Study your marketplace
- Identify your most persuasive assets
- Develop strategic experiments
- Design pages to test
- Run your A/B tests
- Apply your winning elements
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This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.
