Keyword Marketing is a method of advertising online through search engines by utilizing keyword research.
Nearly all of search engine marketing (SEM) revolves around keywords. Choosing the right keywords for advertising can make all the difference in your search marketing campaigns, determining how well your advertisements rank on Google and other search engine platforms.
The most important element of keyword internet marketing is to bid on highly relevant keywords.
This means bidding on keywords that relate closely to your business or are associated with your industry.
Once you know the internet marketing keywords you want to bid on, the next step is to then craft text ads that incorporate your keywords. When visitors click on your ads in the Search Engine Results Page (SERP), you pay the amount that you've bid on the keyword. This process is known as pay-per-click (PPC) advertising.
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Finding Keywords with Keyword Marketing Research
Successful keyword search marketing requires compiling a comprehensive list of marketing keywords. The amount you’ll spend on search engine marketing keywords when you advertise on Google through bids is determined by how competitive a keyword is. The secret to successful online keyword marketing is discovering your sweet spot of less competitive (and therefore less expensive) and yet highly relevant keywords through keyword marketing research.
Conducting keyword research means finding valuable long-tail keywords as well as formulating a list of negative keywords (words you don’t want your ad appearing for), which can greatly reduce your PPC costs. While it’s good to have some popular keywords in your keyword list, the most searched words tend to be broader and more expensive. Focusing on long-tail keywords keeps your traffic relevant and saves money.
Creating a successful PPC keyword marketing campaign is largely dependent on discovering these high-value keywords, but finding these search marketing keywords manually can be extremely difficult and time consuming.
WordStream offers keyword advertising software that can help you discover and utilize these top-notch keywords to optimize your keyword internet marketing campaigns for both SEO and PPC.
Keyword Search Advertising : Using Ad Groups for Keyword Targeted Advertising
Organization is essential to your business’ keyword marketing efforts. Successful keyword marketing requires more than just a list of keywords—even with a list of profitable long-tail keywords, to receive your maximum return on investment, it's crucial to group your keywords effectively.
Grouping keywords is important because sorting your marketing keywords into a semantically and logically organized hierarchy makes creating PPC marketing ads significantly easier. Good grouping allows you to write ad text that applies to all related terms simultaneously.
Organizing your keywords brings a number of PPC keyword marketing advantages, such as:
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Lower bid costs for keywords
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A higher Quality Score
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Better rankings in search engines
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Improved click-through rate (CTR)
Keyword Marketing : WordStream's Keyword Marketing Solutions Make it Easy
WordStream’s powerful Keyword Research Suite allows you to take advantage of all that keyword marketing has to offer your business. With expertly crafted keyword tools, keyword marketing on the web becomes simple and easy. Our keyword marketing software is suggestion based, giving you control and customization. Our keyword software enables you to:
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Research Keywords - Discover relevant website keywords, long-tail keywords, and advertising keyword suggestions with our keyword discovery tool.
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Analyze Keywords – The keyword analyzer helps you harness the power of keyword analytics to discover how to craft keyword groups that will bring the most relevant web traffic.
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Group Keywords – Organize your keywords into themed keyword groups, improving relevancy and Quality Score.
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Finding Keywords for Web Advertising with WordStream's Free Keyword Tools
WordStream offers a number of free keyword marketing tools to aid you in your SEM efforts:
Marketing Keyword Finder: With the Keyword Finder Tool, you can simply enter keywords and the keyword generator will compile an extensive list of profitable keyword suggestions for your business.
Marketing Keyword Grouper: The Keyword Grouper allows you to easily group your keywords for ad text creation.
Keyword Marketing Niche Inspector: The Niche Inspector lets you discover marketing keyword niches that are valuable to your business.
Negative Keyword Tool: The Negative Keyword Tool weeds out irrelevant and ineffective words that are wasting money.
Keyword Marketing Content Creation Plug-in: This keyword content Firefox plug-in serves as a keyword tracker and keyword density checker, making SEO content creation a breeze.
Try WordStream's Keyword Solutions Today!
Whether you're looking for SEO or PPC assistance, WordStream has solutions that can help you create a superior campaign.
Those focusing on SEO will find all the tools and resources they need with the Keyword Research Suite.
Keyword marketers wanting to get into the profitable realm of PPC will benefit from WordStream’s comprehensive PPC Software, providing elite keyword tools plus additional keyword analysis and step-by-step assistance for creating and optimizing Google AdWords campaigns. Try it free today!
Prefer to put your PPC campaign in the hands of our Google AdWords experts? Try WordStream’s professional PPC services. We’ll discover your most profitable Google keywords and guarantee to drive relevant traffic to your business.