It's an exciting week here in Boston, as HubSpot plays host to thousands of business leaders, influencers and entrepreneurs at their epic INBOUND 2014 conference.
The conference kicked off yesterday and continues through Thursday, with more than 170 educational sessions for attendees to choose from. Martha Stewart's here, as are Malcolm Gladwell, Guy Kawasaki, Simon Sinek and over 7,500 other leading marketing and sales professionals.
WordStream CEO Ralph Folz spoke this morning, alongside Altitude COO Kory Kolligian, on the essential elements of a winning organization and why company culture matters. If you've ever walked into an office with incredible company culture, you understand the huge benefits inherent to engaged employees with positive morale. The companies considered best to work for are typically also those growing at rates exponentially higher than their competition. It's no coincidence! We're incredibly proud of our company culture here at WordStream, and Ralph shared strategies to help other businesses develop a more positive and productive company culture as well.
Thursday: My Inbound 2014 Session on Content Remarketing
On Thursday, September 18, I'm taking a deep dive into a powerful but little known online advertising tactic: content remarketing.
If you aren't practicing content remarketing, your content isn't working to its full potential and you're not converting as well as you could. Done properly, it can supercharge your brand recall and double the number of conversions generated from your content marketing efforts. More details below:
How to Win Friends, Influence People (and Double Your Leads) with Content Remarketing
Larry Kim | Founder & CTO, WordStream, Inc.
Inbound Insights
Thursday, September 18 10:30 AM - 11:15 AM Inbound Insights - Room 257 | All Levels
You built the content, they came, yet few ended up converting into leads or sales. Now what? This session will cover remarketing strategies designed to DOUBLE the number of conversions generated from your content marketing efforts. We’ll cover insanely powerful audience segmentation, targeting, bidding tactics for the top venues where your customers hang out: YouTube, Twitter and Facebook. We’ll also cover strategies for supercharging brand recall and content engagement metrics.
Come Meet WordStream at Inbound 2014
If you’re at Inbound this week, you definitely don't want to miss Malcolm Gladwell's “David & Goliath” keynote tomorrow morning, in which he'll inspire us with stories of the power of the underdog. I'll be there, and if you'd like to meet up at some point this week at INBOUND 2014, reach out to me on Twitter! Or drop by our booth in the exhibit hall – WordStream is sponsoring the conference.
Couldn't make it to Boston? Head to Twitter and tune in to the #Inbound14 hashtag for tips, livetweets and highlights from the conference.
Hope to see you there!