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How to Improve Your LinkedIn Profile as a Recent College Grad
It has been about four months since the class of 2014 received their congratulatory ceremonies in what is often considered as a milestone in their lives. It is also a time where countless seniors are...
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Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh
Do you want your content to be unforgettable? Do you want parents to pass on your blog posts to their children, and your white papers to their grandchildren? Of course you do! And the solution is...
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Voice of the Customer: The Secret Weapon For Great Landing Page Copy
Most digital marketers agree that landing pages can make or break any campaign, be it PPC, social media, email, or display ads. Once you get people to click, the landing page has to convince your...
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Teach Before You Sell with Educational Lead Generation Offers
Does this situation sound familiar?Your AdWords campaign is live, but it is as effective at driving sales as Kanye West is at letting people finish award acceptance speeches.Users type in your keywords...
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Google Extends Product Listing Ads to the Google Search Network
Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and e-commerce search partner sites.Displaying your...
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9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics
Take it from My Little Pony– friendship is magic! And guess what? You can harness that magic and wield the mighty power of friendship on LinkedIn to become a social media socialite! You can become a...
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Call Metrics: How to Measure the Quality of Your Call-In Leads
As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC management software. Call tracking is a crucial piece of the puzzle...
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INBOUND 2014: WordStream Talks Company Culture & Content at #Inbound14
It's an exciting week here in Boston, as HubSpot plays host to thousands of business leaders, influencers and entrepreneurs at their epic INBOUND 2014 conference.The conference kicked off yesterday and...
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Cheat Sheet: Ad Extensions for Shopping Campaigns
As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big...
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‘Everyone’ is Not a Demographic: A Guide to Target Markets for Small Businesses
If you run a small business, maybe you have an idea of your target market. However, a vague idea is not enough to compete in today’s ruthless business environment. Without detailed knowledge of your...
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Mandatory Google+ Gmail Integration Quietly Shelved
Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+...
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Guerrilla Marketing: 20+ Examples and Strategies to Stand Out
When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy.Guerrilla...
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3 Lessons Learned from PPC Advertisers in the B2B Software Industry
Are you working in a niche B2B industry attempting to generate leads (that hopefully convert) through your PPC efforts? In that case, I can assume that you are also on the verge of throwing a baseball...
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Social Media Advertising: Which Platform is Right for Your Small Business?
If you’ve experienced success with paid search, you may have given thought to social media advertising. Increasing numbers of small businesses are branching out into paid social, and the...
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Facebook Makes Bold Power Play Against Google with Atlas
Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising business. Well, according to recent reports,...
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3 Content Marketing ‘Best Practices’ that Small Businesses Should Ignore
As much as we may hate to admit it, the rules are always different for small businesses.Most of our clients fit in the small-to-medium-sized bucket, and hey, we’re right there in that bucket with you....
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Beyond Pumpkins & Pantyhose: 4 Business Lessons I Learned from Martha Stewart
Growing up with a large stack of Martha Stewart magazines scattered around my family coffee table, and learning how to bake my first batch of homemade brownies alongside the crafting legend, I would’ve...
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Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)
Have you ever heard the expression “less is more”? I find this to be extremely true when it comes to the keywords in your PPC account. Now, depending on who you ask, you’ll hear a different response...
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Want to Escape ‘People-Based Marketing’? Quit Facebook
By now, Advertising Week’s 11th annual conference (AWXI) is in full swing across Manhattan’s most upscale venues. Delegates (or “Super Delegates,” depending on how much your company splashed out for...
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The Top 10 Best PPC Hacks ... Ever!
AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year.What if you could cut...
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