PPC 102: Lesson Plan

In PPC 102, the second course in PPC University, you'll learn pay-per-click marketing best practices and how to manage an effective Google AdWords campaign. If you've already read all the material in PPC 101, or you're not a beginner to PPC, and just want to increase your knowledge, you're in the right place! Start below to expand your knowledge in paid search marketing techniques such as keyword research, keyword match types, landing page optimization, and conversion tracking.

• PPC Keyword Research
• Negative Keywords
• Keyword Match Types
• Long-Tail Keywords
• Ad Text Optimization
• Ad Extensions
• Bid Management & Optimization
• Landing Page Optimization
• A/B Testing
• Conversion Tracking
• Managing Your PPC Budget
• AdWords Analysis: Benchmarking & Troubleshooting