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The Top 10 AdWords Features of 2014
What might Google AdWords have under the tree for good little advertisers this season? There's no telling what new AdWords updates and features we'll see in the coming year, but if this year was any...
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The Great Russian PPC Sale: How Global Markets Affect Your CPC
In case you’ve been avoiding the news for the last few months, Russia is in financial trouble. Analysts are calling it the country’s gravest economic crisis since 1998 as the Russian Ruble is quickly...
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The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy
Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren't getting...
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14 Reasons to Ignore the News
These days, we're all striving for optimal productivity. We want to work, in the words of Daft Punk, "harder, better, faster, stronger." But how? While the web offers a plethora of adages and advice on...
View ArticleWordStream’s Best of the Best: 2014
It’s been a truly remarkable year in search marketing. We’ve seen huge changes affect virtually every aspect of paid search and SEO, as well as content and social marketing, and 2015 is already shaping...
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7 Places to Learn to Code – for Free!
Over my 10-year internet marketing career, my biggest personal competitive advantage was having an electrical engineering degree and being comfortable doing coding.Nowadays, you don't have to go back...
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New Google AdWords Editor Version 11 Features
AdWords Editor is still much-loved by search marketers, judging by the reaction when I suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor...
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My Controversial Answers to Common Startup Questions #12experts
Welcome to Day 9 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership....
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15 Ways to Avoid Seeming Like an Arrogant, Know-It-All Jerk #12experts
Welcome to Day 10 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and...
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Why Video Landing Pages Kick Ass (& How to Make Your Own)
We’ve talked about the importance of great landing pages many times before, but what about video landing pages? Including video in your landing pages can seem tempting, but as with most things, just...
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The Science of Emotion in Marketing #12experts
Welcome to Day 11 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and...
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What’s the Best Social Media Strategy In Your Industry? [DATA]
There isn’t a one-size-fits-all approach to making social media work for your brand, but there are four elements that work together to determine the success of a social media strategy in any...
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5 Things You Didn’t Know About Bing Ads: An Interview with Microsoft’s John...
Welcome to Day 12 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and...
View ArticlePPC 101: Lesson Plan
In PPC 101, you'll learn the basics of pay-per-click marketing, including what PPC, also known as paid search advertising or search engine marketing, really is and how it works. You'll also learn your...
View ArticlePPC 102: Lesson Plan
In PPC 102, the second course in PPC University, you'll learn pay-per-click marketing best practices and how to manage an effective Google AdWords campaign. If you've already read all the material in...
View ArticleAdvanced PPC: Lesson Plan
In the third and final course of PPC University, learn more advanced PPC techniques to take your Google AdWords campaigns to the next level of performance, including remarketing, mobile optimization,...
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