In today’s digital media environment, marketers and advertisers have more than their fair share of terminology, concepts, and techniques to master. However, to the uninitiated, the world of paid search can seem particularly daunting. With an extensive and complex lexicon of terms, powerful yet intimidating software tools, and real money on the line, many newcomers to PPC are understandably concerned about how they’ll fare in the world of paid search advertising.
For these reasons, WordStream has partnered with Hanapin Marketing to bring you The Ultimate AdWords Bundle. This completely free package of resources will take you from paid search beginner to PPC pro in no time by giving you everything you need to know to succeed with PPC.
The Ultimate AdWords Bundle includes:
Guide to Google AdWords: Basic Edition
This introductory guide explains the basics of paid search advertising, including core concepts, an overview of PPC terminology, and a guide to managing a PPC account.
Guide to Google AdWords: Intermediate Edition
Once you’ve devoured the tips in the Basic Edition, you’ll be ready to expand your PPC knowledge in the Intermediate Edition. This guide includes detailed information on more complex paid search concepts, such as bid management and other campaign settings, further targeting options using the Google Display Network, and how to get started with ad extensions.
Guide to Google AdWords: Advanced Edition
Ready for some advanced PPC knowledge? Then check out the Guide to Google AdWords: Advanced Edition. This comprehensive guide covers a range of advanced topics, including cross-device attribution, advanced audience segmentation, remarketing, and more.
Ultimate AdWords Glossary
If the PPC Bingo card above had you scratching your head, worry not. This extensive glossary will help you master the diverse array of acronyms you’ll come across as a PPC advertiser or account manager. Make sense of the jargon with this handy reference guide!
Whitepaper on AdWords Scripts
You don’t have to be a software engineer to get the most out of scripts in AdWords. This helpful resource offers a range of scripts that can be used to streamline and automate a wide variety of routine tasks in AdWords, saving you precious time and allowing you to focus on what really matters – growing your business.
Everything You Need to Know About AdWords in One Package
Paid search can be a tough nut to crack. Don’t waste your time trying to piece together the information you need – download your copy of The Ultimate AdWords Bundle today.