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Go From Paid Search Novice to PPC Pro with the Ultimate AdWords Bundle
In today’s digital media environment, marketers and advertisers have more than their fair share of terminology, concepts, and techniques to master. However, to the uninitiated, the world of paid search...
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Looking for Love in All the ROI Places: Winning at E-Commerce PPC
In 2014, the average conversion rate across industries was between 1.13%-3.69% on desktop. These numbers fluctuated even more when factoring in mobile and tablets. While there are many factors...
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3 Economic Principles That Will Transform Your Marketing Campaigns
When Bill Clinton was campaigning for the presidency against George H. W. Bush in 1992, Clinton’s campaign strategist James Carville wrote three slogans on a whiteboard in the “war room” of their...
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The Best Content Marketing Tools for Creation, Promotion, Syndication & More
Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new...
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WordStream Joins Google Premier Partners List
This month, WordStream Inc. became a Google AdWords Premier Small & Medium-Sized Business (SMB) Partner, joining a small group of highly qualified companies. This means that effective immediately,...
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7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients
Are you an agency struggling to juggle multiple clients’ paid search accounts simultaneously? Or perhaps your agency also manages PR, video production, and social advertising in addition to PPC? Agency...
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17 Best Practices for Crafting Crazy-Effective Call-To-Action Buttons
What Is A Call-To-Action Button?Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It's the part of the landing...
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Google Introduces Call-Only Campaigns - Here's Why You Need Them
Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns. Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed...
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The Ultimate A-Z Marketing Buzzwords Bible
Marketing is a field rife with buzzwords – some are valuable and have merit, while others make us LMAO. We’re covering the A-Z list and scoring the marketing buzzwords on a scale of 1-10, with 1 being...
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7 Things You Need to Know About New Dynamic Facebook Product Ads
Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now...
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Ask the Experts: Why Can't I See My Ads Online?
Here at WordStream, we get a lot of questions about PPC. From queries about the best type of ad extensions to use, to blog readers who want to know more about a given topic, answering your questions...
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Facebook Unveils Ads Manager App for iOS
Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released a new Ads Manager App for iOS.You may have already been using Facebook's...
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7 Ways Bing Ads Beats Google AdWords
It’s the most exciting time of the year at WordStream – annual revenue reports! But we’re not the ones excited about it; the search giants all released their annual revenue reports earlier this month....
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The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One...
Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field of...
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Recognizing Search Industry Awesome - Nominations Open for US Search Awards
Are you an absolutely amazing, top-shelf search marketer or firm? Did you do something incredible this year? Maybe you're a veteran consultant or in-house search expert. You could be an industry...
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Dresses, Llamas, and Search: WordStream's Best of the Month for February
If I had written this post yesterday, I would have probably opened it with some pithy reference to the terrible, terrible weather we’ve been having here in Boston (more than eight feet of snow in four...
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Search Trends by State: Top Trending Searches in All 50 States
Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top...
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These 7 New AdWords Tools & Features Will Change Your Campaigns Forever
Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren't even announced! Of course, some of these changes...
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Why Was February Such a Hard Month for B2B Businesses?
Have you ever wondered why your well-managed account can suddenly have a bad week or even a bad month for no apparent reason?You check all the metrics to discover that it’s not just a drop in one place...
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Google Shopping Campaigns Guide: Tips and Tricks for Beginners
We already know that Shopping Campaigns work great for e-commerce companies. Today we’ll be sharing some great tips and tricks for how to make them work even better for you!Let’s go shoppingGoogle's...
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