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WordStream Believes: Negative Keywords Are Vital for High Search Marketing ROI
This is Part 5 of a 10-part series on 10 things we believe about search marketing. These 10 beliefs form our product design philosophy.Ongoing negative keyword discovery is an important part of...
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Monthly Blog Roundup: WordStream's September Highlights
Believe it or not, September is over. The aisles of your local CVS are probably already clogged with Halloween candy and plastic pumpkins, if not Xmas decorations. Damn you, time's winged chariot!Point...
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WordStream Believes: PPC and SEO Are Continuous, Iterative Tasks
This is Part 4 of a 10-part series on 10 things we believe about search marketing. These 10 beliefs form our product design philosophy.One of the most powerful aspects of search as a marketing channel...
View ArticleTorn on Bing/Yahoo Deal
Search Engine Journal was nice enough to post my initial reaction to word of the Bing Yahoo! deal. Take a look and let me know your thoughts regarding the impact of the deal on PPC and SEO. Social...
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How Not to Kill Your PPC Account With a PR Stunt
When my client Rent Like A Champion came to me with the news that they would be appearing on Shark Tank, I had two big gut reactions.First reaction: Second reaction:(Dr. Strangelove)Big publicity...
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The Top 10 Blog Posts of the Month
As apple picking season comes to a close, it’s time for us to bask in the final moments where consuming pumpkin for all three meals is acceptable. Also, who doesn’t love dressing up or at least...
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5 Scary AdWords Mistakes Keeping Me Up at Night
Halloween is coming up, so I’ve collected what I consider to be five of the most scary AdWords mistakes. This is not a list of the most common AdWords mistakes, but five mistakes that are scary in the...
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How to Use AdWords’ Customer Match: The Ultimate Guide
Perhaps it’s a testament to how nerdy I’ve become throughout my four year tenure at WordStream, but I went BANANAS last month when AdWords announced that it was officially launching Customer Match....
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3 Ways a Small Business Can Compete with the Big Guys in PPC [DATA]
Being the little guy can be tough. You’re underfunded. You lack resources. You spend lonely nights eating cans of warmish black beans googling buzzwords like “grassroots” and “bootstrap.” But no matter...
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RankBrain: A Primer on Google’s Artificial Intelligence Technology
Geekier search marketers often make jokes about Google becoming a real-life Skynet (the artificial intelligence that becomes self-aware and destroys humanity in The Terminator movie franchise), but...
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3 Game-Changing Ways to Think Like a Content Marketer in PPC
When you picture a paid search marketer you likely envision a mathematical, keyword-researching data genius who creates campaigns with the flick of her wrist and pulls Google Analytics reports in her...
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4 Tips for Creating Amazing Facebook Landing Pages
If you’re not already using Facebook advertising, you probably know you should be – it’s cost-effective, the reach is huge, and the targeting capabilities are phenomenal.But there’s more to Facebook...
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The Emotional Science Behind PPC Ads
After surveying a number of Paid Search Analysts here at WordStream, I was able to conclude the following: PPC can be really boring! I asked my peers to describe paid search in a few words. Their...
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Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm
If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed with a huge fan of their Quality Score algorithm– which, in a nutshell, rewards advertisers...
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10 Ways to Succeed with Google Call-Only Campaigns
162 billion. That’s how many times consumers will call businesses by the year 2019 according to BIA/Kelsey.Mass mobile adoption has opened the floodgates for phone calls, and in response, Google has...
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10 Crafty Strategies for Etsy Marketing & Other Craftmakers
If you’ve ever browsed Etsy when searching for a gift for a loved one, you already know a little bit about the world of maker businesses and the handmade crafts scene. What began as a way for arts and...
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NEW Holiday AdWords Ads: Text Message Remarketing & Black Friday Structured...
Every year, it feels like Christmas comes a bit earlier. This year is no exception as before we have our first bites of Thanksgiving turkey, we’re already planning our holiday marketing strategies....
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47 Amazing Facts About Social Media That Will Blow Your Mind
Social media has changed the way we do pretty much everything. I bet some of you can’t even remember a time before social media!Check out these 47 amazing social media facts – you could even share them...
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The Ridiculously Awesome Guide to Facebook Remarketing
My beautiful mother, who is “technologically challenged,” told me about the Cole Haan boots she found online that followed her around the internet. “It was so weird. I saw them on Facebook three times...
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Foretelling the Future of Search: 5 Revelations Shared at #BingAdsNext
Last week, I flew out to Seattle for BingAds Next, an annual event that Microsoft hosts to give power users the opportunity to learn about upcoming products and emerging trends in online advertising....
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