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10 Life-Changing Marketing Stats We’ve Heard This Year
As the 2015 conference season comes to a close, we’re looking back at all of the crazy stats we’ve learned from industry leaders throughout the year. Here are the top 10 most ground-breaking stats that...
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The Stupid-Simple Secret Ingredient to Better Engagement on Twitter
Every day, for hours on end, social media teams across the country — around the world, even — toil away in poorly lit rooms, snacking periodically on stale donuts and swilling hours-old cold coffee,...
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7 Thought-Provoking Takeaways from #MozTalk Content Edition
On Tuesday night, two of my colleagues and I trekked our way across the Mass Ave bridge into Cambridge to join a group of mainly jovial SEO and content marketers in Wistia’s “school-chic” office. With...
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3 Ways WordStream Helped One Agency Tackle PPC
“Always finding a better way to do the best things” is how Rebecca Whitney defines her role as President and Chief Innovation Office of the small digital marketing agency Alcott Whitney. The agency...
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7 Ways to Personalize Your PPC Strategy
People are no longer shocked when they see an email with their name in the headline from a brand they may not recognize. Seeing ads that are relevant to your interests isn’t as creepy anymore, but...
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4 Hacks to Supercharge Your Search & Social Marketing with an Email List
Email marketing is a great way for small businesses to reengage their customer base. It’s a fast, easy, inexpensive, and effective way to drive more sales. Reaching these customers is key to your...
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3 Ways to Win Cyber Monday with PPC
Back in the day Black Friday was the day to go shopping. What could be more enticing than long lines out the door, grimacing security guards at the entrance and angry people ripping items from each...
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WordStream's Best of the Month: November
November is almost at an end, which means only one thing – the new Star Wars movie will be released in just over two weeks. Forget the holidays, forget presents, forget everything. It’s all about Star...
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3 Cool New Keyword Tools for Generating Content Ideas
You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up...
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8 Super Creative, Crazy Effective Display Ad Ideas
Display ads often yield abysmal click-through rates and even lower conversion rates. What accounts for their disappointing performance? It’s a matter of inbound vs. outbound marketing: Unlike search...
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The Ultimate Guide to Google Maps Marketing
Everyone has their favorite Google app, and mine is – without a doubt – Google Maps. Sure, Google Now is incredibly impressive (and getting better all the time, thanks to Google’s artificial...
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What Happens on the Internet in One Minute?
Consider this: Every minute of every day, staggering amounts of data are being generated as consumers connect to, search for, watch, create, download, and shop for content.Making sense of what all this...
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3 Crazy New Ad Tests Being Spotted in the Wild
Can you remember the last time a friend or relative popped out of the woodworks to scare the bajesus out of you? That’s how I feel when I see new ad tests on the SERPs. Nerdy, yes, but PPC and SEO...
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How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)
During my tenure on the Customer Success Team here at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was that each member of each team was working in a...
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Should I Use AdWords? Tips for Every Industry/Business Model
Asking me "Should I use AdWords?" is like asking me if you should order dessert. The answer is always yes. I don’t care how full you are, there’s a separate compartment in your stomach for sweets.But...
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23 Brilliant Marketing Quotes You’ll Wish You’d Said
Recently, Larry posted an interesting (and inspirational) post over at Search Engine Journal that collected 19 quotes about digital marketing from some of the best-known names in the business. All of...
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5 Thrilling New Paid Ad Features Announced This Fall
There’s nothing like the familiarity of fall. From sugar-rimmed pumpkin beers to the reds, oranges, and browns of the leaves that decorate the sidewalks as the trees begin to change. Year after year,...
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Two of YouTube’s Top 10 Videos of the Year Were Ads!
Typically when we think of “viral videos” we visualize adorable children, adults acting like children, absurd pranks, and a plethora of cat videos. While this year’s top 10 most viewed YouTube clips...
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How to Create Amazing Ads for Facebook and Twitter
Most of the advice you’ll find about running paid social ads deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s extremely important to sharpen...
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You Might Hate It, But AdWords' Smart Goals Are Pretty Cool for Certain...
AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.”This is...
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