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5 Content Promotion Strategies to Drive More Traffic While Writing Less
Main image: The prescribed recipe for success in today’s content marketing game looks a little like this: write as many mid-to-high-quality blogs for as many targeted keywords as possible. Write at a...
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Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business
Main image: For small businesses with limited budget, it can be hard to decide how to distribute your advertising budget. Money is tight, and a lack of time is often a problem.Worse still is when...
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How to 3X AdWords Conversion Rates Without Touching AdWords
Main image: Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $325 per conversion to under $100. Here’s what that looked...
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4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)
Main image: Remember when one billion was cool?Well, Facebook recently surpassed two billion monthly active users on their site.But that’s not good news. Not for you and me, anyway.It means there are...
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AdWords Changes, Keyword Madness & Other Spooky Stories from October
Main image: As witches descend from their mountainous caves in search of lost hikers to sacrifice to their eldritch gods and the restless dead rise from their dusty crypts hungering for the warmth of...
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How to Create Amazing Facebook Audiences You Can Actually Sell To
Main image: Creating Facebook audiences isn’t rocket science, but with the seemingly endless waves of targeting options available, it sure can feel like it.Getting ROI from your Facebook spend is all...
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3 Underrated Metrics That Will Improve Your PPC Performance
Main image: As Socrates almost said: an unmeasured campaign isn’t worth launching. If you don’t have concrete goals and KPIs for your campaign (relating to profitability), then it’s certainly going to...
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Bing Ads Benchmarks for YOUR Industry
Main image: It’s a shame that many advertisers overlook Bing. Although it started off small, Microsoft’s search engine has continued to grow in Google’s shadow and now, according to ComScore, Bing and...
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75 Super-Useful Facebook Statistics for 2018
Main image: With 1.32 billion daily active users, Facebook is the most widely used social platform by quite a bit. Whatever your business goal—brand exposure, website traffic, lead generation—Facebook...
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Ultimate Guide to Dominating Black Friday PPC in 2017
Main image: Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come.Black...
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The 8 Best Tools for Finding Competitor Keywords
Main image: Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad...
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Complete Beginner’s Guide to Account-Based Marketing (ABM)
Main image: I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in...
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3 Creative Ways to Use Ad Extensions (that Google Won't Tell You About!)
Main image: Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page?Answer: A bad one.And how does one achieve...
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The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
Main image: By now, Facebook ads aren’t exactly a new thing.We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually...
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7 Ways to Write More Engaging, Compelling Website Copy
Main image: Kurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about a character or advance the action.You...
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A Glimpse Inside WordStream’s First Customer Insight Round Table
Main image: Last Wednesday, a day removed from being announced one of Built in Boston’s Top 100 Tech Companies, WordStream hosted our first in-house Customer Insight Round Table. We invited 11 of our...
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9 Ways to Lower Your Facebook Ad Costs
Main image: Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others.Your Facebook ad costs, of course, will vary...
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Attention Accountants: Your Impressions Are About to Skyrocket
Main image: Have you heard the news? There are some drastic tax code changes on the horizon.The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s...
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New 20-Minute Work Week Alert: Device Bid Adjustments
Main image: Search ad performance can vary greatly across mobile, tablet and computer devices due to a variety of factors, including your business type. “Need right now” businesses like locksmiths may...
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The Complete Guide to Advertising on Instagram
Main image: So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even...
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