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The Complete Guide to Creating Great-Looking Facebook Ads
Main image: Facebook advertising might seem easy at first. Just draft an engaging post, target a relevant audience, throw some money behind it, and get new leads, right?Not quite. As many of you are...
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How to Win New PPC Accounts: 5 Approaches for Agencies
Main image: A few years back, I took an evening class to study up on fundraising for non-profits I support. The classes were at the end of the day … the time when you’re really tired and only thinking...
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10 Things You Need to Know About the EU General Data Protection Regulation
Main image: At some point during May 2017, the security systems of American credit monitoring agency Equifax were compromised. The names, addresses, Social Security numbers, and in some cases credit...
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New Facebook Features in WordStream Advisor Have Landed!
Main image: First, allow me to properly introduce myself. I’m Heather, head of product marketing here at WordStream. This is my first post for this illustrious blog, but I look forward to bringing you...
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How to Identify Your Most Valuable Keywords (& Find More)
Main image: Quality Score is the straw that stirs your paid search drink.At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked prospects are...
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Ecommerce Tips, Landing Page Designs, and Other Top Stories from September
Main image: October is finally here, which means crisp fall evenings, fragrantly spiced hot beverages, and awkward situations in which at least one or two of your coworkers are likely to raise a few...
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10 of the Most Innovative Chatbots on the Web
If you’ve ever used a customer support livechat service, you’ve probably experienced that vague, sneaking suspicion that the “person” you’re chatting with might actually be a robot.Like the endearingly...
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Breaking: Major Changes to How Google Spends Your Budget
Main image: Outside of overhauling the UI, not much had changed in AdWords this year…until yesterday.Google made a hush-hush announcement (there’s still nothing on the Inside AdWords blog) in which...
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The Beginner’s Guide to Duplicate Content
Main image: One of the most frequent challenges I come across as a digital marketer are clients who can’t seem to get a good grasp of what duplicate content really is, how to avoid it, and why it...
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How to Pass the AdWords Certification Exam: 7 Tips from Newly Certified...
Main image: Who doesn’t remember graduating let’s say five, ten, even twenty years ago? You strutted off that stage, throwing your cap in the air in celebration – no more late nights in the library,...
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6 SEO Tests You Need to Try
Main image: Nobody actually knows anything about SEO with 100% certainty.There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer.(Image source)But...
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How to Write a Cover Letter for a Job Application
Main image: One of the slyest tricks you’ll come across on a job application is the part where it says that attaching a cover letter is optional. Sure, some companies genuinely may not care if you...
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How to Create the Ultimate Facebook Business Page
Main image: Facebook business pages are a place where you can develop the relationship between your brand and the world at large.Whether you’re responding to customer feedback, nurturing prospects,...
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14 Fun & Festive Holiday Marketing Ideas for 2017
Main image: With pumpkin spice lattes back in season, it is hard not to have the holidays on our minds. Halloween is creeping up on us, and we’re about to be in full-out holiday season. What could be...
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8 Ways to Make the Most of Your AdWords Keywords
Main image: You’ve done extensive keyword research, and you know what keywords are valuable to your business or client – right? (If you’re not quite there yet, consider checking out WordStream’s recent...
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Using Your Proposal as a Sales Tool: 5 Tips for Agencies
Main image: In boxing gyms, you’ll hear all sorts of expressions: “He’s walking on his heels.” “Hits like a mule.” “Cut the ring.” “Hands up.” “Stay off the ropes.”After a sparring session, you might...
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7 Ways Email Signatures Can Drive Signups, Follows, and Conversions
Main image: When you think of email marketing, what comes to mind? Monthly customer newsletters, daily blog RSS feeds, curated drip campaigns…One thing you probably didn’t think of is employee email...
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The 7-Step Guide to Creating Amazing Cornerstone Content
Main image: From time to time, people ask me what my #1 content marketing tip is. Often, these people are new to content marketing – they have a new site or business, or they just haven’t tried to...
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6 Examples of Subliminal Advertising, from Spooky to NSFW
Main image: On Monday December 23, 1985, in the small city of Sparks, Nevada, Raymond Belknap and James Vance had spent most of the day drinking beer, smoking marijuana, and listening to heavy metal...
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What’s the Deal with Quora Ads? How-To + Case Study
Main image: The way we ask and answer questions in 2017 is fundamentally different than at any other point in human history. Today, we’ll run through what Quora is, how to advertise on the platform,...
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