Clik here to view.
3 Strategies to Make Your Facebook Custom Audiences 3X More Effective
Main image: Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting...
View ArticleClik here to view.
5 Must-Have Tools to Help Manage Your Digital Marketing Agency
Main image: The key to running a successful agency is to utilise relevant tools and software to manage and automate as many areas of the business as possible, enabling you to focus on the needs of each...
View ArticleClik here to view.
7 Hard Truths About SEO in 2018
Main image: Are you aiming to make a seismic impact on your organic visibility in 2018?Google and the wider industry have dropped many hints as to what will have the biggest impact in 2018. With all...
View ArticleClik here to view.
Introducing New & Improved Success Reports for Cross-Platform Campaign Analysis
Main image: Over and over again, we’ve heard from our clients, both advertisers and agencies, that reporting is a pain. When we run informal polls before webinars, reporting is usually named as one of...
View ArticleClik here to view.
Top 10: Best Video Editing Software for Beginners
Main image: If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it...
View ArticleClik here to view.
The Year in AdWords: The 27 Biggest Stories of 2017
Main image: Bitcoin. Cat Person. Other divisive things.2017 has been one heck of a year, and no subset of the marketing world embodies that truth more so than AdWords. There were tons of changes, from...
View ArticleClik here to view.
Major Changes to Google Ad Grants: What Your Nonprofit Needs to Know
Main image: Google’s ad grants program, which helps nonprofit use AdWords, currently works with more than 35,000 organizations. Last week, Google made some major changes to how their ad grant program...
View ArticleClik here to view.
7 of the Biggest Facebook Advertising Updates in 2017
Main image: The time has come to pop the champagne! 2018 is swiftly approaching, and we have all survived yet another year of social media–consumed lifestyles. That’s right, another year of wasting...
View ArticleClik here to view.
How to Do a SWOT Analysis for Your Small Business
Main image: If you’ve ever worked in a corporate office environment, you may have come across the term “SWOT analysis.” This has nothing to do with evaluating militarized law enforcement response...
View ArticleA Holiday Success Story
We took on a new client this year who runs a VERY seasonal business and needed a lot of help with his AdWords account. Things turned out so well, we had to create a case study to share with our...
View ArticleClik here to view.
How to Supercharge Conversions with Targeted Ad Groups
Main image: Want more conversions in AdWords? Doesn’t everybody?In this article, I’m going to show you how you can supercharge your conversions by creating targeted ad groups using existing data in...
View ArticleClik here to view.
How WordStream Helped Inspire Marketing Become the #1 Agency in East Texas
Main image: As Director of Digital Media at a seven-employee agency, Zac Terry’s bandwidth can be spread quite thin. Zac runs all of the digital marketing campaigns for Texas-based Inspire Marketing’s...
View ArticleClik here to view.
WordStream's Top 20 Stories of the Year
Main image: The online advertising and digital marketing industries saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome, not least of which the...
View ArticleClik here to view.
The Year in AdWords, SEO in 2018 & More Top Stories From December
If you’ve spent any time online in the past several weeks, you’re almost undoubtedly fatigued by the inevitable slew of year-end retrospectives and round-ups. However, at the risk of sounding like one...
View ArticleClik here to view.
Top 7 BOLDEST Marketing Predictions for 2018
Main image: Happy New Year! 2017 has officially come to a close. And what a year it was! If you steered clear of all things internet, allow us to regale you:This guy drew a thing. This baby couldn’t...
View ArticleClik here to view.
How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network
Main image: Believe it or not, click fraud in PPC marketing really does exist.Unfortunately, every display ad network on the planet has fraudulent website placements designed to drain ad budgets from...
View ArticleClik here to view.
3 Ways to Resurrect Your Dying Display Ads
Main image: Did you know that 86% of consumers suffer from “banner blindness”?Only 14% of consumers who participated in that study could recall the last display ad they saw. Let alone the last one they...
View ArticleClik here to view.
5 AdWords Scripts for Smarter Bidding
Main image: To run a successful AdWords campaign, you need to master your bidding. By adjusting bids according to keyword, location, device, time of day, and audience, you can profoundly improve the...
View ArticleClik here to view.
The Ultimate Guide to Facebook Ad Placement Optimization
Main image: Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook.On top of that, the social media giant has done a fantastic job at expanding the places where...
View ArticleClik here to view.
New, FREE Facebook Analytics Tools from WordStream
Main image: January is a time for resolutions, self-improvement, goals…it’s daunting! Plus, the solutions can be expensive: gym memberships, financial planners, therapists...But not every path to...
View Article