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Google’s New Campaign Total Budget vs. Daily Budget Setting: Which Should You...
Main image: The first question most advertisers must answer when planning any advertising campaign is, of course, what budget they can dedicate to their ads.AdWords is no exception to this rule, and...
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7 Exciting Ecommerce Trends for 2018
Main image: According to a study published by eMarketer in 2016, the ecommerce sector will experience double-digit growth until 2020, when sales are expected to exceed $4 trillion.Few industries can...
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RIP AdWords Review Extensions (+ What to Replace Them With)
Main image: First 2018 came for our warmth. Then it came for the Georgia Bulldogs. Today, it set its sights on review extensions.That’s right, people: starting this month, your AdWords ads will no...
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Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads
Main image: B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real.Today, I’m going to teach you how to...
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What’s in Store for WordStream in 2018
Main image: When I joined WordStream as President in June of 2017, I jumped in head first to what turned out to be the highest-energy environment I’ve ever worked in by far. I’m thrilled and grateful...
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Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your...
Main image: Mark Zuckerberg, champion of the decades-old prom picture, the neighborly squabble, the adorable baby pictures, announced yesterday that the Facebook News Feed is about to undergo a...
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What Rehab & Addiction Facilities Need to Know About Recent Google Policy...
Main image: There’s no hiding from the opioid crisis that became a national emergency in 2017. An estimated 20 million Americans, or one in every 12 adults, suffer from drug or alcohol addiction. These...
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8 Real, Data-Backed Predictions for PPC in 2018
Main image: In the world of PPC, 2018 is going to get bonkers.Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the...
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The 9 Best Free Social Media Management Tools in 2018
Main image: With 2018 upon us, whether it be eating more vegetables or finally using that overpriced gym membership, you’re probably in full goal-setting mode. New Year’s resolutions are meant to be...
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The Great PPC Diet: How to Correct Over-Optimization in Paid Search
Main image: Are your pay-per-click campaigns bigger than they should be? Have they become unbalanced or lost their direction?It’s a new year, and it’s a better time than ever to cut the fat and shape...
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How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data]
Main image: Last year, every marketer spending budget in AdWords held their breath at the beginning of October. Why?That’s the day Google decided to drop what, upon first glance, appeared to be a...
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3 Attention-Grabbing Outreach Marketing Techniques
Main image: Everyone is doing email outreach these days. Social networks may come and go, but email will always be a top communication channel.With this popularity comes much noise. Everyone is using...
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Here's How the Google Speed Update Could Impact Your Site (& AdWords Account)
Main image: Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s...
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How to Use Email Remarketing to Achieve Inbox Domination
Main image: I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying customers. As such, I’ve long mourned...
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7 Ways to Get More Likes on Your Instagram Ads
Main image: So, you captured the most beautiful photograph, edited it with your own custom filter, and even threw some cash behind it to ensure plenty of eyes landed on it…but you aren’t getting any...
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Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right
Main image: Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough.Like crime-fighting detectives in police procedurals triangulating a...
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What Google’s New Ad Settings Mean for Your Remarketing Campaigns
Main image: Fresh on the heels of Facebook announcing a major overhaul of how its News Feed delivers content to users, Google has decided to get in on the user experience party, too. Per an...
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How to Drive Low-Cost Conversions with Contextual Display Ads
Main image: At our PPC management company, we have been able to significantly improve the performance of our client accounts with contextual display campaigns. Nearly all of our accounts benefit from...
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How to Win Big-Ticket Clients with LinkedIn’s Matched Audiences Feature
Main image: Landing big-ticket clients is like a solar eclipse: It doesn’t happen often. Plus, the acquisition process is brutal.It takes multiple, maybe dozens of unreturned phone calls to reach the...
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How to Create Killer Facebook Ad Campaigns with Your Existing Assets
Main image: When it comes to building landing pages, scoring leads, and developing complex nurture funnels, there are companies out there that have extensive marketing resources. This makes Facebook...
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