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Using Google’s New Mobile Speed Scorecard & Impact Calculator to Improve Your...
Main image: And the phone-first updates just keep coming.Yesterday, Google released a pair of new tools designed to help businesses compare their mobile site speed to that of other websites and...
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Pain Points: A Guide to Finding & Solving Your Customers’ Problems
Main image: Like belligerent seniors complaining about how the bad weather aggravates their arthritis, marketers always seem to be talking about pain points.Unlike a bum hip, however, the kind of pain...
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Epic Instagram Captions, SEO Survival Tips & More Top Stories from February
Main image: February may be the shortest month of the year, but man, there was a lot going on this month.From the predictable (if misplaced) anxiety about Google Chrome’s new built-in ad blocker to...
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10 Ways Voice Assistants Are Changing Marketing
Main image: Voice technology was everywhere at CES this year – toilets included– which means we are undoubtedly in an era dominated by voice assistants. This, in turn, means the way consumers perform...
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How to Optimize Your Marketing Resume Like an SEO Pro
Main image: What’s up with your marketing resume?You’re a marketing wizard. You know what users want better than they do. You speak their language and take copy from meh to wow.Yet your marketing...
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PPC Playoffs: Improve Your AdWords Performance & Win $2,500 in Prizes
Main image: It’s that time of year again! March is upon us. College basketball is heating up. You know: the upsets. The buzzer-beaters. The roar of the crowd and the $2,500 online advertising...
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Master Multichannel Marketing With Facebook Ads
Main image: Chances are, your ads' reach extends beyond a single platform.In fact, for most businesses, a multichannel digital marketing strategy—also referred to as a “cross-platform” strategy— is the...
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11 Common Mistakes We See Digital Marketing Agencies Make
Main image: WordStream Advisor: it isn’t just for advertisers.In fact, there’s even a souped-up version built specifically for those who manage multiple accounts for other businesses. It’s called...
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9 Non-Newsletter Emails to Keep Your Subscribers Guessing
When it comes to effective marketing channels, email remains at the top of the list. In fact, email is 40 times more effective in acquiring new customers than social media.But what happens when you’re...
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Inactive AdWords Accounts Are About to Go Bye-Bye
Main image: “Is it true that if you don’t use it you lose it?”Google: Yeah.Starting Monday, March 26th, inactive AdWords accounts—defined by Google as those that have not spent any money at all in the...
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How Electricity Monster Increased Revenue by 300% in 6 Months
Who doesn’t want more high-quality leads from their paid search campaigns? It’s on every marketer’s wish list, but David Fitzgerald, General Manager at Electricity Monster, knew that simply wishing was...
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Which Google Shopping Campaign Structure Strategy Works Best?
Main image: Deciding on how best to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Do you add all products...
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5 Marketing Techniques to Boost Ecommerce Retention
Main image: Fostering loyal customers can boost your bottom line without spending more on acquisition. Indeed, according to Bain & Co., increasing customer retention by just 5% can boost profits by...
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7 Direct Response Marketing Techniques to Drive Action NOW
Main image: When most people think of advertising, they think of massive campaigns by brands like Coke, Disney or Doritos. They’re creative, emotional and larger than life. They pull customers in and...
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8 Marketing Tips & Tricks for Personal Injury Law Firms
Main image: $935.71 cost per click.That’s not a typo: in the United States it can cost a personal injury attorney $935.71 every time someone searches for the “best mesothelioma lawyer” and clicks their...
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5 Brilliant Search Marketing Insights from SMX West 2018
Main image: WordStream has arrived at SMX West 2018! It’s looking like rain through the end of the week here in San Jose, but that hasn’t dampened the energy—because inside the McEnry Convention...
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5 Creative Ways to Find Things to Write About
Main image: Ask any content marketer what their greatest fear is, and they’ll probably say something stupid and obvious like heights or spiders or clowns (or some kind of unholy, nightmarish...
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Introducing the New and Improved AdWords Performance Grader from WordStream
Main image: Spring is upon us! Well, uh, almost. It’s actually 20 degrees here in Boston. We’re still digging ourselves out of the last snowstorm, and it doesn’t look like we’re out of the woods yet...
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8 Common Facebook Ad Myths, Debunked
Main image: Advertising on Facebook is definitely among the best ways to get website traffic and acquire users, and absolutely anyone can do it. Among the tons of posts, videos and eBooks about...
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How to Find, Engage & Work with Social Media Influencers in Your Industry
Main image: Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be...
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