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Big Changes to AdWords, Facebook, & More Top Stories from January
Late January is a truly magical time, when the shriveled, withered remains of Christmas trees litter sidewalks across the nation and stores eagerly begin peddling overpriced boxes of chocolates and...
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Social Media Crisis Management: A Guide to Staying Calm Under Pressure
Main image: Few things are as satisfying as watching a major brand getting mercilessly owned on social media. Even if it’s a brand we don’t particularly care about – or perhaps precisely because we...
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How Omega Learning Improved AdWords Performance by 15% in Just 30 Days
Main image: Back in September, we announced our second Grade and Get Paid contest, and folks, we have a winner!We couldn’t be happier to announce that Omega Learning - South Hills has taken home the...
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35 Marketing Statistics that Should Change Your Strategy in 2018
Main image: A wise man once said, “When your boss’s boss’s boss slacks the marketing team a 30-page report, its contents are probably blog-worthy.”And that, friends, is why we’re here today.Merkle just...
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7 Killer Tips for More Effective Real Estate Facebook Ads
Main image: Real estate agents are keenly aware that in order to be successful, their skill-set can’t be limited to selling a property. In fact the ability to generate leads through captivating...
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Are You Missing 80% of Your Conversions? The Importance of Call Tracking...
Main image: AdWords conversion tracking can be a bear. Whether you’re trying to track a content download, a demo request, or a view-through in-store visit (I’m only joking), you have to deal with...
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How to Turn Customer Feedback into High Converting Ad Copy
Main image: How well do you know the people you're targeting?And I mean really know them? Do you know why they're signing up? Do you know why they're buying? Do you know why they would click on your ad...
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5 Best Reporting Tools For Marketers & Advertisers
Main image: Bosses and clients don’t always know what you do all day.Sure, they kinda get it. They know you’re PPCing. They know you sprinkle magic SEO pixie dust on a page before it goes live.But...
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12 Ways to Get More Subscribers on YouTube
Main image: Did you know that 1 billion hours of YouTube are watched by users per day? That’s equivalent to 8.4 minutes per day per human!With its widespread popularity, it’s hard for marketers to...
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10X Your A/B Testing with AdWords Ad Variations
Main image: Is “Buy now” a more effective call to action than “Don’t miss the boat”? Do your prospects prefer to noodle around in a “free trial” or would they rather “try [our] software”? What happens...
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When (And When Not) to Use Facebook Split Testing for Maximum Impact
Main image: Advertising: is it art or science? Surely most of us can agree that a healthy dose of both is necessary for powerful advertising.As direct-response advertisers, testing is a huge part of...
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Google Releases AMP Stories: What Are They All About?
Main image: A massive tech company developing a new, interactive way to shove wads of content into our eyeholes: What a novel idea! Announced in a Developers blog post released on Tuesday, AMP Stories...
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4 SEO Survival Tips for the Voice Search Revolution
Main image: Voice search isn’t a fad, and if you haven’t yet incorporated it into your 2018SEO strategy, then you need to. Now.In 2017, there were33 million voice search devices in circulation, with40%...
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How Will Chrome’s New Ad Blocker Impact Your Ads?
Main image: The short version: it won’t!On February 15th, Google is set to launch a more robust ad filter for Chrome. Its goal is simple: to scrub the web of interstitial riff raff and other invasive...
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New AdWords Remarketing Features in WordStream Advisor Are Here!
Main image: Hi there, my name is Rachael. As part of the Product Marketing team of two here at WordStream, I am happy to share my first post to this blog with you! Sharing ways we are enhancing your...
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7 Ways to Stop Burning Your AdWords Budget
Main image: Every brand wants optimum visibility in the search results. Try though they might, most fail.Because of the obvious value of appearing atop the first page of search results pages, the war...
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AdWords Event Tracking Made Easy: How to Track Custom Conversions
Main image: Custom event tracking is an amazing way to quantify all those valuable actions taken on your website that regular old conversion tracking can’t capture.In most instances, tracking form...
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How to Save the World with Cause-Based Marketing
Main image: Some of the most effective marketing campaigns have an altruistic or philanthropic theme. However, not every campaign has the permanence of a business or specific product line; sometimes,...
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33 Epic Instagram Captions That Will Break Your Like-Ometer
Main image: The first step to getting a ton of Instagram likes is posting a great photo. But photo quality isn’t enough if you want to join the best of the best – you also need a killer caption. Great...
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8 Ways to Improve Your Finance & Bank Advertising with AdWords
Main image: What comes to mind when you think about doing your taxes or managing your finances? For me, a headache comes to mind. Let’s face it – finance is not the most marketable industry. Yes,...
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