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NEW! In-Market Audiences Debut in Search Campaigns

NEW! In-Market Audiences Debut in Search Campaigns Mark Irvine Last updated : May 31, 2018 Paid Search Marketing Long gone is the world of managing search campaigns with keywords alone! Today, the...

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Customer Spotlight: Growing a Law Firm as a One-Woman Team

Customer Spotlight: Growing a Law Firm as a One-Woman Team Aaron Doherty Last updated : June 1, 2018 Customer Spotlight Aaron here – director of acquisition on the marketing team at WordStream. Last...

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10 Tips for Taking on SaaS Clients as a Marketing Agency

10 Tips for Taking on SaaS Clients as a Marketing Agency Brett McHale Last updated: June 4, 2018 Strategies for Agencies You may make the assumption that taking on a SaaS company as a client would be...

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Podcast Advertising 101: 4 Tips to Get You Started

Podcast Advertising 101: 4 Tips to Get You Started Brad Smith Last updated: June 5, 2018 Marketing Ideas The number of Americans who listen to podcasts has more than doubled over the last ten years,...

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The Definitive Guide to Negative Keywords in 2018

The Definitive Guide to Negative Keywords in 2018 Allen Finn Last updated: June 6, 2018 AdWords Tips Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages...

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Top 5 Money-Making Facebook Marketing Tips

Top 5 Money-Making Facebook Marketing Tips Gordon Donnelly Last updated: June 7, 2018 Social Media So: you’ve got a dynamite new website. You’ve poured hours of work into readying your business, or...

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Paid Search Conquesting: How to Squash Competitors Without Starting a War

Paid Search Conquesting: How to Squash Competitors Without Starting a War Kristina Simonson Last updated: June 12, 2018 Paid Search Marketing Paid search conquesting has always been a controversial...

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The Ultimate Guide to Google’s Local Service Ads

The Ultimate Guide to Google’s Local Service Ads Mark Irvine Last updated: June 11, 2018 AdWords Tips Google’s reach may extend across the world but, for some local searches, we need a trusted...

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The Only Off-Page SEO Walkthrough You’ll Ever Need

The Only Off-Page SEO Walkthrough You’ll Ever Need Marc Schenker Last updated: June 13, 2018 SEO When it comes toSEO, there are two approaches you can take to increase the search rankings of your...

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The Secrets of the Instagram Algorithm - Revealed!

The Secrets of the Instagram Algorithm - Revealed! Conor Bond Last updated: June 13, 2018 Social Media In an effort to improve transparency, Instagram has broken down the algorithm it uses to organize...

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11 Places to Find Royalty-Free Background Music for Marketing Videos

11 Places to Find Royalty-Free Background Music for Marketing Videos Brad Smith Last updated: June 14, 2018 Marketing Ideas Video marketing should be an essential part of your marketing strategy in...

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How WordStream Helped Us Become A Google Partner

How WordStream Helped Us Become A Google Partner Guest Author Last updated: June 15, 2018 Customer Spotlight Did you ever take on a project that you didn’t know how to do? We were in this predicament...

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Linkedin Carousel Ads Have Arrived

Linkedin Carousel Ads Have Arrived Conor Bond Last updated: June 15, 2018 Social Media Telling a story through your advertisements is an excellent way to foster a connection between consumers and your...

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Facebook Ads for Non-Profits: 8 Money-Saving Tips

Facebook Ads for Non-Profits: 8 Money-Saving Tips Margot da Cunha Last updated: June 18, 2018 Social Media It is no secret that marketers in the non-profit sector do not have the same budgets that...

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5 Exciting New Features Coming to Google Shopping

5 Exciting New Features Coming to Google Shopping Conor Bond Last updated: June 19, 2018 E-commerce Strategy Good news for ecommerce advertisers: Google has announced several new Shopping features and...

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The 10-Step SEO Audit: How to Find Your SEO Mistakes & Opportunities

The 10-Step SEO Audit: How to Find Your SEO Mistakes & Opportunities Gordon Donnelly Last updated: June 20, 2018 SEO Let’s face it: there is a lot of SEO audit methodology out there. Whether...

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5 Things You Need to Do Before the Old AdWords UI Is Retired

5 Things You Need to Do Before the Old AdWords UI Is Retired Allen Finn Last updated: June 20, 2018 Paid Search Marketing It’s official, people. July 10: A date which will live in infamy.Per an email...

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Dynasty Alert: WordStream Named a Best Place to Work in Boston for the 4th...

Dynasty Alert: WordStream Named a Best Place to Work in Boston for the 4th Straight Year Conor Bond Last updated: June 22, 2018 WordStream When I walked into the WordStream office to interview for an...

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IGTV: How to Take Advantage of Instagram’s Bold New Format

IGTV: How to Take Advantage of Instagram’s Bold New Format Gordon Donnelly Last updated: June 22, 2018 Social Media To celebrate one billion users, and in an apparent effort to challenge YouTube for...

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“Do It for Me” Ad Creation for the Google Display Network Is Here!

“Do It for Me” Ad Creation for the Google Display Network Is Here! Allen Finn Last updated: June 25, 2018 WordStream Professional-quality ad creative is the biggest obstacle standing between you and...

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