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How WordStream Helped Us Become A Google Partner
Did you ever take on a project that you didn’t know how to do? We were in this predicament several months ago, when our agency got our first Google AdWords client. We had helped this client with their...
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Facebook Ads for Non-Profits: 8 Money-Saving Tips
It is no secret that marketers in the non-profit sector do not have the same budgets that most marketers do. After all, it’s the name of the industry!WordStream employees volunteering for a good...
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Linkedin Carousel Ads Have Arrived
Telling a story through your advertisements is an excellent way to foster a connection between consumers and your brand. This connection is increasingly crucial: people – particularly younger adults–...
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5 Exciting New Features Coming to Google Shopping
Good news for ecommerce advertisers: Google has announced several new Shopping features and provided an update on its Shopping Actions program, adding some key details to the features unveiled at...
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The 10-Step SEO Audit: How to Find Your SEO Mistakes & Opportunities
Let’s face it: there is a lot of SEO audit methodology out there. Whether you’re a small business trying to optimize your site for organic search, or an agency doing the same for a client, it can be...
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5 Things You Need to Do Before the Old AdWords UI Is Retired
It’s official, people. July 10: A date which will live in infamy.Per an email sent to advertisers last night, starting on July 10th, 2018, “the new AdWords will become the exclusive way to manage your...
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Dynasty Alert: WordStream Named a Best Place to Work in Boston for the 4th...
When I walked into the WordStream office to interview for an internship position, the first thing I noticed were the two dudes throwing a football back and forth while sitting at their desks. Now, that...
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IGTV: How to Take Advantage of Instagram’s Bold New Format
To celebrate one billion users, and in an apparent effort to challenge YouTube for video supremacy, Instagram has announced the launch of a brand new, long-form video format called Instagram TV (IGTV)....
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“Do It for Me” Ad Creation for the Google Display Network Is Here!
Professional-quality ad creative is the biggest obstacle standing between you and Display advertising success. WordStream’s Smart Ads technology (launched last November) automatically turns assets from...
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How to Double Click-Through Rates with Dazzling HTML5 Ads
Banner ads have been around for a very long time (check out the first one, from 1994). But that doesn’t mean we’ve solved all their problems. Display ads have lower click-through rates than text ads....
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The Easy Guide to Optimizing Your Google My Business Listing
It’s always been a challenge to see success in the field of local SEO. From link building to on-page and technical SEO, you still have to get the fundamentals of SEO absolutely right.One area to pay...
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Goodbye, AdWords. Hello Google Ads
Would a rose by any other name still smell as sweet if said rose was synonymous with an entire industry and accounted for the bulk of the revenue generated by the world’s most popular search...
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5 of the Funniest, Millennial-Approved Brand Accounts on Twitter
Last August, The Washington Post ran an article with one of my favorite headlines ever: “Why is millennial humor so weird?” The subtitle describes this meme-based style of humor as dark, surreal, and...
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22 Facebook Marketing Tips for Small Businesses on a Budget
As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead.This presents a particular...
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The Case Against SKAGs
As summer is heating up, let’s talk about another HOT and controversial paid search strategy: SKAGs! SKAGs have been a hot topic among the PPC community for some time now. Some would argue that this...
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Facebook's Ad Transparency Feature: Your New Favorite (Free) Competitive...
For anyone who’s ever looked at an advertisement on the Internet and thought to themselves, “I, for one, hope I am not being brainwashed by malevolent actors sitting in an undisclosed room lit by a...
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Dynasty Alert: WordStream Named a Best Place to Work in Boston for the 4th...
When I walked into the WordStream office to interview for an internship position, the first thing I noticed were the two dudes throwing a football back and forth while sitting at their desks. Now, that...
View ArticleClik here to view.
IGTV: How to Take Advantage of Instagram’s Bold New Format
To celebrate one billion users, and in an apparent effort to challenge YouTube for video supremacy, Instagram has announced the launch of a brand new, long-form video format called Instagram TV (IGTV)....
View ArticleClik here to view.
“Do It for Me” Ad Creation for the Google Display Network Is Here!
Professional-quality ad creative is the biggest obstacle standing between you and Display advertising success. WordStream’s Smart Ads technology (launched last November) automatically turns assets from...
View ArticleClik here to view.
The Easy Guide to Optimizing Your Google My Business Listing
It’s always been a challenge to see success in the field of local SEO. From link building to on-page and technical SEO, you still have to get the fundamentals of SEO absolutely right.One area to pay...
View Article