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Google Rolls Out Click Share Metric & 6 More Recent Ad Updates
Alright—here’s the deal.We don’t want you clicking around to a bunch of different sites every morning, hurriedly trying to figure out what’s going on with Google Ads or Instagram Stories.If you’re a...
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Touchplan’s Quest to Make Construction More Efficient
Averages seldom tell the whole story.On average, American non-farm labor productivity has soared since 1950. But when we look at the American construction industry in particular, the trend is the exact...
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Facebook Ecommerce: The Complete Beginner’s Guide
Let’s get down to business. That is why you’re here after all, isn’t it? You – or your clients –have products to sell. With that goal in mind, where do you go? Which channel offers access to your...
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14 Product Photography Tips to Make You Look Like a Pro
Does your idea of photography still include the wind-up disposable cameras at summer camp? Would you consider your experience taking selfies to be the bulk of your photography skills? Well, you’ve come...
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Scaling a Digital Agency: How to Hire the Right People
According to our annual State of the Agency report, hiring is a top-three challenge, and 15% of digital marketing agencies feel that hiring and training new employees is the biggest challenge they will...
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Google to Sunset Average Position: Here's What It Means
Yesterday morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year.What is average position? When you’re competing in the Google...
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4 Facebook Messenger Marketing Strategies You Have to Try
Facebook Messenger is quickly becoming a widely used marketing tactic. It’s easy to see why—80% open rates, 60% clickthrough rates, and sky-high conversion rates.Who doesn’t want results like that? I’m...
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How to Make the Most of Your Ad Spend with Email Validation
You know the value of a strong paid search strategy. That’s why you spend significant time and money running ad campaigns, from keyword research to writing ad copy, and targeting your spend in order to...
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15 SaaS Startup Growth Strategies to Try in 2019
SaaS startup growth is a numbers game, plain and simple. If you bring in more customers than you lose, then you’ll grow. Fail to do so, and your competition will devour any market share you had. Growth...
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Google Rolls Out Responsive Video Ads, Expanded Call-Only Ads + More Recent News
Think you're having deja vu? Think again. You're not reading my online advertising news round-up from a couple of weeks ago. There's just been even more news that we know you need to know about....
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LinkedIn Advertising Cheatsheet
We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful. There are tons...
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How to Increase PPC Profits – By Decreasing Sales
Ever heard the phrase “turnover is vanity, profit is sanity”?This phrase rings especially true for ecommerce advertisers who may be blinded by revenue levels or conversion numbers instead of what...
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How to Prevent XSS Attacks: What DoubleClick Advertisers Need to Know
In late 2017, Google released a warning for DoubleClick platform users about a design flaw that leaves their websites vulnerable to cross-site scripting (XSS) attacks from third-party vendors. This...
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Employee Spotlight: Pablo Ledesma
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals...
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The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing
Imagine: a dorm room at a large public university.It’s 4 o’clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside the window, patiently making their...
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Top 7 Video Advertising Trends of 2019
Video marketing dominated last year and there is no reason to think that will change in 2019. As we close in on the next decade, roughly 86% of marketers are using video content to advertise, educate,...
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The 5 Best Ad Campaigns the Internet Has Ever Seen
This post was co-written by Gordon Donnelly and Conor Bond.Here at WordStream, we’re committed to helping businesses like yours launch effective and profitable campaigns across search and social....
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RIP Relevance Score: Facebook Introduces 3 New Metrics
You’re about to become a better Facebook advertiser.Yesterday, Facebook announced that it’s sunsetting Relevance Score—the ad-level metric that basically tells you whether your ad is any good—and...
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4 Google Display Network Targeting Facts You Need to Know
You believe in the power of full-funnel marketing, right? Good! You understand that people aren’t going to search for you on Google or Bing unless they know you exist, right? That’s awesome! So you see...
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Conquer Search and Social with WordStream Advisor’s Hidden Gems [Infographic]
What does WordStream Advisor have in common with Led Zeppelin’s discography?They’re both full of hidden gems.When you’re in dire need of some sweet tunes to throw on while you cook Sunday dinner, do...
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