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5 Ways We're Maximizing Our B2B Advertising Budget
This week I finally felt settled into the new year: I haven’t hesitated writing that nine for days, the early morning gym traffic has thinned significantly, and my resolutions are – well, I’ve pretty...
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LinkedIn Rolls Out Interest Targeting for Advertisers
15% of people love their jobs. The other 85% are either indifferent or miserable.Indifference and misery seldom translate into engagement. Although you can serve your LinkedIn ads to users based on...
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What Ecommerce Brand Bidders Can Learn from Amazon Advertising
Bidding on competitors’ brand terms is always a tricky business, but it’s particularly tough for ecommerce. To stand a chance of winning, you need enticing ad copy, tailored landing pages, and an...
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Employee Spotlight: Tiffany Manzi
WordStream has some impressive employees in its ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals...
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Google Ads Account Takeover? What You Need to Know
Late last week, Google Ads emailed a group of advertisers to notify them that their accounts will be taken over by “experts” unless they opt-out of the free service within seven business days.Aaron...
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5 Critical Landing Page Design Mistakes that Cost You Conversions
What is the best button color for boosting conversions?Red? Orange? Green? Blue?According to HubSpot, red beats green:This study on CTA button color is easily one of the most authoritative out there....
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Capture and Convert Website Traffic with WordStream's New CRO Toolkit
Have you ever seen a dog catch a mailman?I haven’t either. It’s probably never happened. But let’s pretend that it happened one time and we were both there to witness it. We laughed and high-fived and...
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7 Recent Online Advertising Updates You Should Know
As every marketer knows, online advertising is in constant flux.AdWords rebranded to Google Ads last summer.With an ever-expanding suite of platforms for you to leverage, it makes sense that new...
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7 Reasons Google Ads and Facebook Ads Make the Perfect Pair
This post was co-written by Gordon Donnelly and Kristina Simonson.With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp...
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27 Google Search Statistics You Should Know in 2019 (+ Insights!)
George Orwell was a prolific and insightful dude. An English writer who lived during the first half of the 20th century, Orwell was (and remains) known for his criticisms of political language.A key...
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Behind the Scenes at the Great Google Getaway of 2019
What a week it was! Nearly six months have passed since we first fired up our Great Google Getaway contest. A refresher—here’s what we wrote about it then:Imagine, if you will, spending an entire day...
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10 Social Media Marketing Tools You Just Might Need
Social media marketing is a rather counterintuitive field. It looks like anyone could do it: post something (anything!) on social media, look for existing content, talk to people, fill your company’s...
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Battle of the SERP: Combining SEO & PPC Forces to Win
Legend has it there’s a castle deep in the heart of the second page of Google. Guarding a castle is a monster named Bowser. Every so often, Bowser will creep from his home and attack innocent listings...
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How to Streamline Reporting with Google Tag Manager & Google Analytics
One area that seems to elude many digital marketers is the relationship between conversion tracking and website analytics. Often, when businesses get started with online advertising, they have...
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3 Tips for Optimizing YouTube Ad Placements
If you’re running Display campaigns, you understand the value of awareness campaigns. And to help boost awareness for my clients’ brands, I love to use YouTube as well. But targeting placements for...
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Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]
A couple weeks back, I presented some new data around Facebook Lead Ads at Mobile Monkey’s 2019 Facebook Ads Virtual Summit. Facebook advertisers have two main options when running lead gen campaigns:...
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4 Times Marketing Cheaters Didn’t Prosper
"Up, up. Down, down. Left, right. Left, right. B, A. Start."Anyone recognize that? It’s the legendary cheat code that most famously appeared in the Nintendo hit video game from the 1980s, Contra. If a...
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Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons
The Facebook Ads platform has many bells and whistles that can get even the seasoned advertiser turned around from time to time. One aspect of Facebook that should be simple and easy to cover is...
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The 8 Best Small Business Podcasts (and What They Taught Us)
I refuse to watch Game of Thrones.Why? Because a surefire, tried-and-true way to guarantee that I won’t watch something is to tell me that I have to watch it.Oh, do I have to watch Game of Thrones? Do...
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6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives
As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the...
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