New WordStream Email Notification Options Make Tracking Your Leads Even Easier
Let’s be real: Busywork is probably on the bottom of everyone’s “most enjoyable activities” list. If you’re someone who loves filing papers, cleaning your desk, or reorganizing your to-do list, please...
View ArticleGoogle Shopping Ads Benchmarks for YOUR Industry
With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns provide. Whether you’re...
View ArticleSave Time & Sell More with WordStream Advisor for Ecommerce
Although no two ecommerce businesses are alike, everyone can agree on one thing: advertising on Google Shopping isn’t easy.Between creating and updating your product data feed, building out campaigns...
View ArticleThe Beginner’s Guide to Facebook Ads for Entrepreneurs
There are tons of pros associated with entrepreneurship. The freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it and to reap a hefty percentage of the...
View Article8 Surprisingly Effective Ways to Use Stock Photos in Ads
Not all of us have time to continuously be adding to a collection of professional photographs for our business advertisements. I would guess that many reading this post are busy business owners and...
View ArticleFacebook Tests an Opportunities Tab, Google Makes Images Shoppable, & More...
In the words of America’s sweetheart Jim Nantz: Hello, friends. It’s time for another online advertising news round-up. Let’s see what’s been going on in March thus far.Facebook quietly launches an...
View ArticleHealing Through Innovation: The Sunlighten Story
A lot of Americans are either stressed, sick, or both.According to Gallup, 80% of Americans say they feel occasionally or frequently stressed throughout their daily lives. And according to the National...
View Article7 Lead Generation Ideas for Deck & Patio Contractors
As you well know, when you work as a deck and patio contractor, you are doing business in a highly competitive space. That’s why leads are to your company what oxygen is to your body. Your pipeline...
View ArticleSave Time & Sell More with WordStream Advisor for Ecommerce
Although no two ecommerce businesses are alike, everyone can agree on one thing: advertising on Google Shopping isn’t easy.Between creating and updating your product data feed, building out campaigns...
View ArticleAutomotive Marketing: 9 Ways to Drive More Sales
Did you know that 95% of car sales today are made at the dealership, but search is the first place people go to begin their buyer’s journey? It is clear to most automotive marketers that online...
View ArticleNew WordStream Email Notification Options Make Tracking Your Leads Even Easier
Let’s be real: Busywork is probably on the bottom of everyone’s “most enjoyable activities” list. If you’re someone who loves filing papers, cleaning your desk, or reorganizing your to-do list, please...
View ArticleGoogle Shopping Ads Benchmarks for YOUR Industry
With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns provide. Whether you’re...
View ArticleFacebook Removes Targeting Options, LinkedIn Launches Lookalikes, & More...
Happy spring, dearest readers. Warm days are ahead! While the seasons were changing, so was the world of online advertising—that’s why it’s time for another news round-up. Let’s see what’s been going...
View Article45 Ecommerce Statistics You Need to Know in 2019
Your ecommerce business doesn’t exist in a vacuum—it’s a part of the global ecommerce ecosystem. That’s why you need to pay attention to the broader context in order to make the best decisions. What do...
View Article7 Ways to Upgrade Your Social Media Marketing Strategy in 2019
With more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand or client’s social media activities.But this can be...
View Article5 Strategies to Improve PPC Lead Quality
Generating leads with PPC campaigns can be challenging. Generating high-quality leads is even harder. In ecommerce, if someone has the money to buy a product, they can make that purchase right on the...
View Article4 Lessons We've Learned from Ecommerce Brands on Instagram
Over the last few years, Instagram has become a powerful marketing tool for ecommerce. The numbers speak for themselves: The platform has over one billion monthly active users, 80% follow at least one...
View ArticleHow to Elevate Your Brand & Content with a House Style Guide
This isn’t going to be a blog post about the importance of semicolons or serial commas in your content, because whether or not you use these punctuation marks doesn’t really matter.Okay, Oakhurst Dairy...
View Article3 Data-Backed Insights from Our Latest Google Ads Benchmarks
This post was co-written by Gordon Donnelly and Patrick Henry Carrera. If you’re a reader of the WordStream blog, you may have heard of our Google Ads Benchmarks. Each year, we reach into our giant...
View Article8 Email List Building Tactics for Small Businesses
The current competitive landscape dictates that to survive, you must keep growing. And so businesses employ all sorts of strategies and tactics to sustain this growth.One of the most historically...
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