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8 Audience Targeting Strategies from Digital Marketing Experts
Audience targeting is just what it sounds like: the practice of using data to segment consumers by demographics or interests in order to find the holy grail that is the right person on the right device...
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The Beginner’s Guide to Direct-to-Consumer Marketing
In college, my roommate had her mattress mailed to our apartment—which sounded weird, because how was that going to fit in a mail truck—and it showed up in a box. A full-size mattress was folded up and...
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Facebook Improves Brand Safety Controls & More Recent News
It’s time for another round-up of the online advertising news, folks. Let’s see what’s been going on recently in the worlds of search, social, and ecommerce.Facebook makes it easier to control ad...
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5 Ways to Cut Your Cost per Lead on Facebook Ads
It’s no secret that Facebook ad prices are rising. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to...
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Employee Spotlight: Lauren Gentile
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals...
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The 5 Mistakes You’re Making in Your Google Ad Copy
We all make mistakes from time to time. It happens. We’re only human. With ad copy writing, we’re given a number of open-ended text fields with no real guidance from the search engines as to what to...
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How to Make $1,000/Month Selling on Amazon
When you think about making an online purchase, your brain might be hardwired now to go right to Amazon. If that’s true, you’re not alone.There are over 310 million active users on Amazon, and 100...
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What Marketers Can Learn from 5 Timeless Psych Experiments
What can an experiment conducted about a century ago involving a scientist ringing a bell while feeding his dogs teach you about marketing?How about a Volkswagen experiment in which people are made to...
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13 Must-Know Sound Bites from #HeroConf 2019 (And Why You Should Care)
The biggest names in the industry. Crowds of people losing their minds at every stage. Kanye West screaming into a microphone about nothing in particular.No—I’m not talking about Coachella. I’m talking...
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CTRL+ALT Digital: Scaling a Small Agency Team
Although running a business of any kind requires overcoming a variety of obstacles, you’ll find in most industries a single challenge that pretty much everyone agrees is the biggest one.For ecommerce...
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11 Creative Strategies for Facebook Ad Targeting After the Changes
A while back, one of our blog readers posted a comment asking for targeting guidance in their industry. As an in-house acquisition marketer, I love a new challenge and opportunity to think outside the...
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Bing Ads Rebrands, Facebook Tests Hybrid Interface, & More Recent News
Welcome to another edition of our online advertising news round-up—the recurring feature where we break down what’s been going on in the worlds of search, social, ecommerce, and more. Let’s get into...
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6 Super Effective Ways to Up Your Video Email Marketing Game
Video and email go together like ketchup and eggs. Some people love it, while others are a bit confused by the concept. Personally, I’m a fan—of both! Adding a little acidity from the tomato-based...
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How to Use Google Ads for Account-Based Marketing
Over the last few years, account-based marketing (ABM) has become a big buzzword in the digital marketing industry. A lot of B2B and SaaS companies—especially those going after the large and...
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8 Advanced Tips for Advertising on Amazon
According to a survey by Third Door Media, 80% of Amazon advertisers have plans to increase their Amazon advertising spend in 2019. That means the competition is heating up, and it’s time to take your...
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The 5 Pillars of Healthy, Effective Client Communication
More than 90% of the digital marketing agencies we work with spend at least an hour a week on reporting per client.We’re talking about reporting. We’re not talking about account management. We’re not...
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5 Social Media Networks Beyond Facebook and Twitter You Should Test
With engaged user bases and proprietary first-party data, social networks can be great traffic sources for marketers That’s probably why Hanapin found that 88% of advertisers currently advertise on...
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How to Use Referral Marketing to Stand Out from Your Competition
Let’s play a game of “Who Do You Trust?”Those paid results at the top of the SERP with the green “Ad” box? Or your sister?That banner on YouTube? Or your best friend from college?Okay, this is an easy...
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Our 5 Top Predictions for the Secret Announcements at Google Marketing Live
Every year, Google holds its annual Google Marketing Live event to announce their newest ad products, features, innovations, and plans for the coming year. And every year, both the event and the hype...
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Google Sunsets Mobile Games Exclusion & More Recent News
It’s time for another installment of our online advertising news round-up—a recurring feature on the WordStream blog where we discuss all the latest stories from search, social, ecommerce, and beyond....
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