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B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know
If you have worked in the digital marketing world, you’re familiar with B2B and B2C business types. But you might not be familiar with B2B and B2C marketing strategies. Most of the time, B2B (also...
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The Last Guide to Instagram Hashtags You’ll Ever Need
If you told me ten years ago that I would be writing a guide on hashtagging, I would most likely have laughed in your face. (Sorry!). To think of how far the hashtagging world has come in the last few...
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5 Must-Know Ecommerce Marketing Insights for 2019
With the exception of Louis XVI and the guy who played drums for Nirvana before Dave Grohl, a little healthy competition never hurt anybody. In fact, when you’re vying for consumers’ loyalty in an...
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The Complete Beginner's Guide to Quora Promoted Answers
Back in October 2018,Quora Ads announced three new betas were going to be added to the platform: CPM bidding, Auction Insights, and Promoted Answers. Promoted Answers caught my eye because I loved the...
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WordStream's First Annual Core Value Awards
Back in 2013, Ralph Folz, our CEO at the time, led an initiative to identify the qualities and actions that WordStream as a company and its employees would strive to embody in their day-to-day...
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News: Google Sunsets Bid Strategies, Tests New Shopping Ad Placements
It’s time for another edition of my favorite feature on this here blog: the online advertising news round-up! We’ve got Google sunsetting automated bidding strategies, Instagram thriving as an...
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5 Content Marketing Statistics to Improve Your 2019 Strategy
Content and its promotion have come a long way in the past decade. Back in 2009, content marketing was still just content production and focused on improving the writing you have on site. Off-site...
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Instagram Ads for Real Estate Marketers: 10 Best Practices
Sometimes I think I should quit Instagram because I spend so much time on the platform each week, but then I realize that I’d depriving myself of a true guilty pleasure that carries me through each...
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The Beginner’s Guide to Facebook Advertising for Mobile Apps
You have a mobile app: check!Your Facebook and/or Instagram Business Pages are set up: check!Your Facebook Ads Manager account is set up: check!Perfect. Now you want to get more people installing it,...
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4 WordStream Employees Named Top PPC Experts!
Beyond serving our customers as best as we possibly can, we here at WordStream pride ourselves on our thought leadership—that is, our commitment to introducing new, outside-the-box ideas that help...
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5 Emotional Writing Tactics to Skyrocket Your Facebook Post Engagement
You want your Facebook content to convert.But given that Facebook algorithms change and prices for ads are rising like crazy, this sounds like a crazy dream. Right?The good news? It’s not crazy if you...
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Google vs. Amazon: The Battle for Ecommerce Dominance
Nothing gets people going like a good rivalry. Jason Varitek planting his catcher’s mitt directly on Alex Rodriguez’ face is an iconic moment in professional baseball history. Pusha T setting Twitter...
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The Biggest Benefit of Google Display Ads (+ How to Leverage This!)
Whether you are a start-up company ready to break into Google Ads for the first time or a small business that has been running ads for a while, you might not have a massive budget to spend on...
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5 Must-Know Ecommerce Marketing Insights for 2019
With the exception of Louis XVI and the guy who played drums for Nirvana before Dave Grohl, a little healthy competition never hurt anybody. In fact, when you’re vying for consumers’ loyalty in an...
View ArticleClik here to view.
WordStream's First Annual Core Value Awards
Back in 2013, Ralph Folz, our CEO at the time, led an initiative to identify the qualities and actions that WordStream as a company and its employees would strive to embody in their day-to-day...
View ArticleClik here to view.
5 Content Marketing Statistics to Improve Your 2019 Strategy
Content and its promotion have come a long way in the past decade. Back in 2009, content marketing was still just content production and focused on improving the writing you have on site. Off-site...
View ArticleClik here to view.
News: Google Sunsets Bid Strategies, Tests New Shopping Ad Placements
It’s time for another edition of my favorite feature on this here blog: the online advertising news round-up! We’ve got Google sunsetting automated bidding strategies, Instagram thriving as an...
View ArticleClik here to view.
The Beginner’s Guide to Facebook Advertising for Mobile Apps
You have a mobile app: check!Your Facebook and/or Instagram Business Pages are set up: check!Your Facebook Ads Manager account is set up: check!Perfect. Now you want to get more people installing it,...
View ArticleClik here to view.
5 Emotional Writing Tactics to Skyrocket Your Facebook Post Engagement
You want your Facebook content to convert.But given that Facebook algorithms change and prices for ads are rising like crazy, this sounds like some fantasy. Right?The good news? It’s not crazy if you...
View ArticleClik here to view.
4 WordStream Employees Named Top PPC Experts!
Beyond serving our customers as best as we possibly can, we here at WordStream pride ourselves on our thought leadership—that is, our commitment to introducing new, outside-the-box ideas that help...
View Article