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The Online Marketer’s Definitive Rulebook for Live Chat
Three years ago, WordStream started an online chat feature for prospective advertisers and agencies using our free tools on our website. I was new to the SaaS industry, and I was going to be working on...
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Your 7-Step Image SEO Survival Guide
SEO might seem complicated because there’s a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too complex of a concept to wrap your head...
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6 Must-Try White Label Tools for Marketing Agencies
Every day it seems like more and more marketing-related software companies out there are attempting to streamline and improve difficult or monotonous operational tasks. For agencies looking to scale,...
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The World's Most Successful Marketers Are Doing These 8 Things
The world of marketing has changed, and changed, and changed again during the fifteen years that I’ve been in it.But a few things have stayed the same, and one of them is the mindset characteristics of...
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4 Ways to Target B2B Audiences on Social Media
For B2C brands, social media is a great place to engage with your existing audience and target new potential customers to grow your business.For some B2B businesses, on the other hand, social media...
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9 Massive Changes Coming to Google Ads #GoogleMarketingLive 2019
This post was co-written by Conor Bond and Gordon Donnelly. Thanks to our own Tony Testaverde, who was there live on the scene, for the front-row photos!It’s that time of year again, folks! Brew some...
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The Easy, Free, No-Designer-Needed Google Display Ad Builder
Getting the word out about your business is hard. We get it. Between running your business or serving a dozen clients, you’re one little hiccup away from feeling completely overwhelmed. Under all that...
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Google's NEW Gallery Ads: Everything You Need to Know
Pop quiz, y’all: Which Google Ads network enables you to build your brand with compelling visual imagery—search or display?Trick question! Although the Display Network is generally considered the hub...
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Employee Spotlight: Haile Xiao
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals...
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5 Things You Need to Know About Discovery Ads
Google Marketing Live was a smash this year—and it wasn’t just because Katy Perry was in the house. In addition to doubling down on last year’s themes of trust, transparency, privacy, and machine...
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B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know
If you have worked in the digital marketing world, you’re familiar with B2B and B2C business types. But you might not be familiar with B2B and B2C marketing strategies. Most of the time, B2B (also...
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How to Boost Event Attendance with Facebook Ads
Are you planning an upcoming event? Online? Offline? Or maybe even a combination of both? If you, your team, or your clients are working on promoting an event, you want your efforts to be worthwhile....
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The 5 Best Sources for Stock Photos for Ads
Display ads serve only one purpose: to get eyeballs.That’s it. A blunt instrument, if you will.Because people don’t buy the minute after seeing your ad. It’s more like a month later. After three or...
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News: Google Unveils New Look; Facebook Ad Targeting Weakens
Although it certainly felt like Google Marketing Live 2019 took over the online advertising world for a minute there, we’ve still got some important news to talk about. Here’s the latest from Facebook,...
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The Big, Easy Cheat Sheet for Google Display Ads
I’m going to go out on a limb here. You want people to become your customers, right?Of course you do. You’ve got bills to pay, mouths to feed, former paramours to impress. Well, partner, you’ve come to...
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How to Target Your Best Audience with Reddit Advertising
There’s a pretty simple reason why you’d want to advertise on Reddit: It’s one of the most visited websites in the world. With that much traffic, you need to be able to target your ideal audience....
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The 6-Step Technical SEO Health Check
On-page SEO, off-page SEO, and technical SEO can be thought of as three pillars of organic search engine optimization. Out of the three, technical SEO can feel like the forgotten sibling, most likely...
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The Last Guide to Instagram Hashtags You’ll Ever Need
If you told me ten years ago that I would be writing a guide on hashtagging, I would most likely have laughed in your face. (Sorry!). To think of how far the hashtagging world has come in the last few...
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5 Must-Know Ecommerce Marketing Insights for 2019
With the exception of Louis XVI and the guy who played drums for Nirvana before Dave Grohl, a little healthy competition never hurt anybody. In fact, when you’re vying for consumers’ loyalty in an...
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9 Massive Changes Coming to Google Ads #GoogleMarketingLive 2019
This post was co-written by Conor Bond and Gordon Donnelly. Thanks to our own Tony Testaverde, who was there live on the scene, for the front-row photos!It’s that time of year again, folks! Brew some...
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