Clik here to view.
Learn How to Grow Your Digital Marketing Agency—For Free!
As a small marketing agency, you’ve done stellar work for your clients—there’s no denying that. Thanks to you, the businesses you serve are doing a much, much better job of reaching their audiences and...
View ArticleClik here to view.
5 Epic Product Descriptions (& How to Copy Them!)
Quick question: When was the last time you purchased something online? Yesterday? This morning? Ok, cool. So when do you think you’ll next purchase something online? Tomorrow? Tonight? No shame—me too....
View ArticleClik here to view.
Google Kills Portfolio eCPC, Finally Gives You Monthly Budgeting
Welcome back to the online advertising news round-up! In this edition, we’ve got Google Ads retiring Enhanced CPC as a portfolio bid strategy, rolling out monthly campaign budgets to certain...
View ArticleClik here to view.
Why You Need Customer Health Scoring (& How to Do It Right!)
You know those “How am I driving?” stickers you see on the backs of 18-wheelers? The ones that give you a phone number to call if—for some ungodly reason—you want to criticize a truck driver you’ve...
View ArticleClik here to view.
Dynamic Search Ads: What You Need to Know
Dynamic Search Ads (DSAs) have the potential for high volume and profit—but they also have the potential for budget cannibalization and waste. Harnessing their powers for good requires planning ahead,...
View ArticleClik here to view.
31 Fabulous Fashion Marketing Tips
Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes fashion a part of your day-to-day.This widespread need...
View ArticleClik here to view.
#MySmartAds: Create 7 Free Display Ads & Win an Apple Watch
Happy week after vacation! Rouse yourself from that mudslide coma, pour on the aloe, and shake off the post-break malaise. You have a contest to win.We here at WordStream are passionate about helping...
View ArticleClik here to view.
4 Tips to Write Your Best Google & Facebook Ads Ever
This post was co-written by Holly Niemiec and Conor Bond.For those of us in the Northern Hemisphere, summer’s in full swing. If you’re anything like me, the warm temperature and glorious sunlight has...
View ArticleClik here to view.
I’ve Designed 100+ Display Ads: Here’s What I Learned
There’s nothing like spending hours perfecting your beautiful new display ad and sending it off into the wilds of the Google Display Network (GDN) and Facebook. You’ve got a big red button, a blue...
View ArticleClik here to view.
6 Mobile Marketing Strategies You Probably Haven’t Considered
Mobile marketing is extremely powerful, but it’s easy to get stuck in a rut with techniques that don’t deliver the results you were hoping for.If that’s the case for you, then it’s time to think...
View ArticleClik here to view.
News: Facebook Reach Estimates Are Finally Back!
Welcome back, everyone! For those of you in the US, I hope you enjoyed a restful 4th of July weekend. While we were grillin’ up hot dogs and failing to protect our skin, the online advertising world...
View ArticleClik here to view.
I’ve Written 13 Video Scripts This Year—Here Are My 6 Best Tips
As a man who writes blog posts to feed himself, I feel qualified to make sweeping declarations about American society at large. For example: We, as a society, glorify impulsiveness.The ambitious,...
View ArticleClik here to view.
Everything You Should Know About Google’s NEW Campaign-Level Conversions
Just last month, Google announced its newest changes at Google Marketing Live. And now that the dust has settled, I’m here to talk about what I believe to be the unsung hero of the day—the newest...
View ArticleClik here to view.
Entice Your Target Audience with Custom Engagement Ads: Here’s How
Display campaigns are extremely important if you are looking to grow awareness to fill the top of your funnel. And having potential new customers see your ads will definitely help. But I always want...
View ArticleClik here to view.
Instagram Ads for Wedding Photographers: 8 Super-Effective Tips
Did you know that 64% of couples share their engagement on social media with a few hours? To say social media has changed the wedding industry would be an understatement. Planning a wedding used to...
View ArticleClik here to view.
4 Loyalty Marketing Strategies to Keep Your Customers Happier, Longer
Imagine this: You have a nice ecommerce store with your digital marketing efforts focusing on bring in new leads. Your website has clear calls to action with the occasional promotions to draw in new...
View ArticleClik here to view.
Employee Spotlight: Ben Bernard
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals...
View ArticleClik here to view.
5 Steps to a Conversion-Driven Facebook Ads Sales Funnel
Looking for new ways to drive more conversions for your business? Of course—always! Keeping an eye out for new ways to drive conversions, probably.To market effectively, it’s important to ease into...
View ArticleClik here to view.
5 Inbound Lead Generation Strategies (& How to Make Them Work!)
Outbound marketing is the best way to get leads quickly.Let’s say you pay for a commercial to run during the Super Bowl. Potential customers see those ads, and then a tiny fraction of them buy your...
View ArticleClik here to view.
The Case of the Missing Leads (Solved with Cross-Device Optimization!)
The other day, I was walking out and about. I had just gotten a sandwich for lunch, and I was contemplating all the awesome leads that were coming through my PPC accounts when I ran into an old friend...
View Article