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Facebook Shrinks Mobile Ads; Google Cracks Down on Software Ads
Welcome back to the online advertising news round-up! The second half of July 2019 has been a busy one as far as marketers are concerned. We’ve got eight stories for you today: Facebook shrinking ads...
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Ecommerce User Experience: 5 CRO Lessons from Amazon
According to a recent BrandZ report, Amazon is now the most valuable brand in the world—beating both Apple and Google to take the top spot.Image SourceWhile there are a lot of keys to Amazon’s success,...
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How Jennco Solutions Constantly Adapts to Client Needs (We're Inspired!)
We all like to think that we know what’s going to happen in the future, right?A newly married couple socks away as much money as they can because they think kids will come into the picture at some...
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11 Reasons Your Google Ads Aren’t Showing—And How to Fix Them
Considering the circumstances you’ve found yourself in, I think it’s probably best that—contrary to my typical style—I keep this introduction short and sweet.Your Google ads aren’t showing. That’s...
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7 Cost-Effective Ad Types for Small Businesses
Running ads can be expensive, and there are so many factors to consider. Are you targeting the right audience? And running the ad effectively? And is this the right advertising campaign for your...
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Facebook Ads for Dentists: 9 Tips to Out-Shine Your Competitors
Our teeth are such an essential part of our day-to-day lives. Not only are they front and center on our faces, but they help us survive by chewing our food! Dental marketing is not the sexiest thing...
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SEO Case Study: How I Increased SEO Traffic by 600% in 24 Months
I used to think SEO case studies with titles like this were written by snake oil salesmen. After all, saying you increased someone’s organic traffic―especially someone who’s a multiple time New York...
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Big Changes Coming to Phrase Match & Broad Match Modifier
Your keywords are about to start matching to queries they’ve never matched to before.That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced...
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What Mobile-First Indexing Means for You as an Advertiser
Last year, Google began mobile-first indexing of all new domains by default. This was good news for advertisers and new website administrators, but what about domains already in existence? Those with a...
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The Small Business Guide to Instagram Ecommerce
Why use Instagram ecommerce for small businesses like yours? Well, for one, the continuously (and quickly) growing channel has over 1 billion global users and counting, and over 500 million of those...
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Facebook Tests Search Ads, Removes More Interest Targets
Welcome back to another edition of the online advertising news round-up! We’ve got eight stories for you this time: Facebook testing search ads and removing seldom used interest targets, Google...
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How to Drive More Traffic with YouTube Call-to-Action Extensions
I like to use video campaigns in Google Ads to build awareness for new users in a target audience and guide those users further down the path of the buyer’s journey. The call-to-action extensions can...
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13 Ecommerce Holiday Marketing Tips to Implement Now!
$123 billion. According to Statista, that was the total value of all the US sales made by ecommerce businesses during the 2018 holiday season. For context, that’s roughly 18% higher than the nominal...
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7 Surprising Lessons I Learned While Creating My First Google Ads Campaign
Four months ago, I couldn’t tell you what PPC was. I came into WordStream for my summer internship, with the goal of helping out the demand generation team. I was immediately greeted with a bunch of...
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Learn How to Build Your Best Google & Facebook Campaigns Yet
This post was co-written by Kaitlyn Boehm and Conor Bond.Chex Mix would be utter garbage if it weren’t for the tiny pretzels.Oof—sorry, everyone. Like the insecure friend-of-a-friend who insists on...
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13 of the Most Persuasive Ads We’ve Ever Seen
Have you ever gotten home after a long day and were delightfully surprised by a package—or, let’s be honest, pile of packages—waiting at your front door? It’s one of my favorite things, and I like to...
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Goodbye, Average Position: Everything You Need to Know
In early 2019, Google Ads announced that it will be sunsetting the average position metric later this year. At the same time, they launched four new metrics that advertisers could use in its place....
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Dominate Google & Facebook with These 8 Copywriting Tips
This post was co-written by Holly Niemiec and Conor Bond.You need to develop a lot of different skills if you want your online advertising campaigns to achieve their full potential. Even if you’ve...
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How to Beat PPC Seasonality with MSAN & Google Display Network
When I’m sweating bullets in the oppressive August heat, I want nothing more than to dive into an ice bath fit for a polar bear. But when it’s snowing boatloads, I dream of lounging like the inner...
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Employee Spotlight: Chelsea Guida, World's Greatest Dad
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals...
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