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4 Ways to Identify How Your Display Ads Impact Search Ad Performance
As someone who has always been on the agency side of things, I am used to the pushback against Display advertising in Google. The number one reason I hear why clients do not want to use them is that...
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8 Must-Know Microsoft Ads Tips to Get More Clicks and Conversions
With more than 7.3 billion monthly PC searches in the United States, there’s a good chance that your potential customers are on Bing.Although Bing doesn’t get as much recognition as Google, it still...
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7 Easy Ways to Get More Traffic from Evergreen Content
Evergreen content is a staple in good SEO. A post or guide that targets a solid volume keyword, contains tips that remain relevant over time, and includes helpful images can accumulate more and more...
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Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs
Years ago, ads using Facebook’s traffic objective were so cheap that site owners could make money just by driving traffic to pages with display advertising. It’s a strategy known as Facebook ad...
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8 Expert Tips to Build a Winning SEO Strategy in 2021
Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply...
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20+ Free April Marketing Ideas to Freshen Up Your Content Calendar
The spring is an excellent time to pollenate your Instagram feed with bright photos and to take advantage of all of the holidays and promotional opportunities it offers. There’s National Grilled Cheese...
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How (+ When & Why) to Update Your Google Business Listing
Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your business found in more local searches, rank higher than your competitors, and...
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6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance
Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your integration is finished, it’s pretty easy to get campaigns up and running and start...
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Responsive Search Ads Are the New Default in Google Ads: What You Need to Know
If there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search...
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15 Ways to Audit Your Google Ads Account Post-COVID
I'll spare you the stale jokes about “unprecedented” times, but as we enter a year since the COVID-19 craziness started, we are still in a position where we're not always sure what to do next. For most...
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How to Win With Marketing Competitive Analysis Across Search & Social
Your business is shaped, in part, by the competitive landscape in which it operates. Here’s a fun way to think about it: Your business is a band, and your competitive landscape is its historical...
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How to Follow Up With Sales Leads: 8 Best Practices to Land More Clients
It’s go time! Your marketing campaigns have paid off and you’ve been inundated with fresh leads to hopefully turn into sales. That last part hinges on your ability to strategically and effectively...
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7 Solid Strategies to Stand Out From Your Competitors on Google
Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to...
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5 Key Best Practices for SEO Testing (+9 Ideas to Try Now)
Just as nature abhors a vacuum, so too do marketers regard uncertainty.Despite years spent learning the ins and outs of SEO, no marketer knows the exact weight of the more than 300 variables calculated...
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2021 Digital Marketing Trends: The New vs the Tried and True
Organizations worldwide have had to endure a big hit because of the flare-up of COVID-19. Since then, people have changed the way they shop. In-store shopping, at this point, is an inclination....
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4 Tips to Succeed Using Google Ads Broad Match (with Data!)
With roughly 3.5 billion searches per day, it can be difficult to capture all relevant search terms for your business through PPC. To make matters more difficult, Google announced last month that...
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Your 8-Point Guide to Developing a Memorable Brand Personality
Come for the monetary gain; stay for the endless other benefits. That’s how the story goes for many businesses that commit to developing authentic, attractive, and memorable brands. As a result of...
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50+ May Marketing Ideas (and Examples) for Any Business or Budget
If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating...
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Google Is Retiring tCPA & tROAS: What You Need to Know
Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because...
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9 Tips for Writing Irresistible Blog Post Titles
Blog post titles are hard. You need to communicate a lot of information and capture the attention—and the clicks—of your audience, and you only have so many characters to do it.That’s why I’m sharing...
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