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5 Ways to Cater to Your "New" Customers of 2021
We all know that 2020 has been an absolutely ridiculous year. So many things have gone off the rails and I, for one, could not be happier that it’s coming to an end. With a new year comes new...
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20+ Fabulous (and Affordable) February Marketing Ideas
February, of course, is more than just hearts and candy. In addition to known holidays like Valentine’s Day, Mardi Gras, and Presidents Day, It’s Home to Black History Month, Children’s Dental Health...
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The Top 10 SEO Trends To Drive More Traffic in 2021
Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way. According to stats,...
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120 of the Best Words and Phrases for Marketing: Your Go-To Guide
Every business owner is on the hunt for those silver bullet campaigns that will turn your organic website traffic, website pages, email newsletters, and other copy into dollar signs. Well, it doesn't...
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How to Use Consumer Psychology to Win More Post-COVID Business
When it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge to make a purchase. This can perhaps be understandable when we’re...
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The 9 Best Sales Forecast Templates for Growing Your Local Business
The success of your business depends on the execution of a viable strategy and knowing the direction you are headed in as you grow. There are multiple aspects of a growing business that need attention...
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20+ Fabulous (and Affordable) February Marketing Ideas
February, of course, is more than just hearts and candy. In addition to known holidays like Valentine’s Day, Mardi Gras, and Presidents Day, It’s Home to Black History Month, Children’s Dental Health...
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Here's What the iOS 14 Update Means for Your Facebook Ads
There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the years I have read and heard of rumors that there would...
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14 Brilliant Email Signature Examples and Trends for 2021
Email marketing has long become its own separate branch of marketing. With email being used for decades, it’s really difficult to stand out in the recipient’s inbox. For this reason, companies utilize...
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10 Valentine's Day Marketing Ideas Your Customers Will Love
If you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. Valentine’s Day is the perfect holiday to reach out to your customers, even if...
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20+ Instagram Demographics that Matter to Social Media Marketers in 2021
With the rising popularity of various social media platforms and the increased use of social media worldwide, social media marketers are more active than ever.We all know how the coronavirus pandemic...
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10 Steps to an Effective Brand Strategy That'll Bolster Your Business
Many mistakenly think that a brand strategy is limited to designing a nice logo or creating a catchy tagline. That couldn’t be further from the truth! In reality, your brand encompasses all the things...
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The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)
It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we...
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20 Creative Call to Action Examples for Email Newsletter Signups
Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client...
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5 Expert-Identified Reasons to Advertise on Instagram
Instagram recently celebrated double digits at the tail end of 2020 by turning 10. The visually stimulating and engaging platform may have been around for some time now, but it’s still far from...
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30+ Creative and Cost-Friendly March Marketing Ideas
March is National Reading, Women’s History, Brain Injury, Youth Art, and Nutrition Month. It’s also #marchmadness and #gogreen time. There’s a lot going on! Between these and many other themes...
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How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget)
While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared...
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Modified Broad Match Is Going Away: What You Need to Know
On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase...
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Gmail Ads Are Going Away: Everything You Need to Know
In December of 2020, there was an addition to the Google ads support page on Gmail Ads. Google announced that dedicated Gmail campaigns will be converted to “read only” on July 1, 2021. Starting on...
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3 Types of SaaS Businesses Likely to Thrive in a Post-COVID World
At this point, it seems safe to say that the novel coronavirus represents one of the most significant business disruptions in the past several decades. Although a transition to remote work and...
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