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7 Inspiring Post-COVID Marketing Ideas (+Real Examples!)
Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic.It’s one of the clearest signs yet that a “new...
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How to Set Up Ad Scheduling RIGHT (+ the Finer Details You Need to Know)
If you’re a small business in a large digital advertising space, then you know there’s one constant mantra in making your PPC work: Every. Penny. Counts! That’s right, if you want to thrive in PPC...
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7 Truly Exceptional Content Marketing Examples You'll Want to Model After
I’m a content marketer. I’ve been working as a content marketer, in one capacity or another, for eight years. When coworkers, friends, or family ask me, “What do you do? Like, actually do?” I say that...
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The 25 Best Ways to Increase Your Online Presence in 2021 (+Free Tools)
Guys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of us sleep. And we have different identities online—we’re hobbyists (gaming), alter egos...
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Should You Use the New Google Ads Insights Page? [Pros and Cons]
It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks to various aspects of its platform in an overall attempt to make the product more accessible to...
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4 Incredibly Useful YouTube Studio Reports You Won't Find in Google Ads
Google Ads already has dedicated columns you can use to review the performance of your video campaigns. While these built-in columns are always helpful, sometimes you just need more information. This...
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7 Truly Exceptional Content Marketing Examples You'll Want to Model After
I’m a content marketer. I’ve been working as a content marketer, in one capacity or another, for eight years. When coworkers, friends, or family ask me, “What do you do? Like, actually do?” I say that...
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8 Google Ads Conversion Tracking Hang-Ups and How to Fix Them
Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page. This is to help you better understand the...
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7 Email Copywriting Tips We Swear By (With Examples!)
When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting...
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Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know
For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well finally, it's here!Google recently announced that as of June...
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Should You Let Google Ads Apply Recommendations Automatically?
Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform's customized campaign performance recommendations with the...
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19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)
If you perform a Google search for B2B marketing strategies, it's all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC,...
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5 Steps to Keep Your Facebook Ads Working in iOS 14
Back when we found out about iOS 14, there were a lot of question marks as to when it would be enforced, what it would mean for your Facebook campaigns, and how you could prepare. Now that iOS 14 is in...
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SEO Content Readability: 5 Mistakes Your Plugin Won't Detect
To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious...
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SEO Content Readability: 5 Mistakes Your Plugin Won't Detect
To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious...
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37 Free and Creative July Marketing Ideas (With Examples)
July: It's the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin....
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How to Succeed in Google Ads Without Modified Broad Match
Despite Google's claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting...
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Company Core Values: 200 Examples (+How to Establish Yours)
I'll admit it: company core values enter the cliche zone more often than not. We work together. We strive for excellence in everything we do. We put our customers first. But truth be told, there's a...
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How to Use Google Search Console (the Right Way!) to Improve SEO
Google Search Console is a powerful tool that business owners, marketers, and SEO specialists can use to elevate their site’s digital presence and organic traffic.But despite its growing popularity,...
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25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel
As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team...
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