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Google Marketing Livestream 2021: What You Really Need to Know
Huge thanks to PPC experts Susie Marino and Francine Rodriguez for their collaborative efforts on this roundup! Google Marketing Live, a brief history:In 2019, we learned about Discovery Ads, Gallery...
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12 Revealing Post-COVID Marketing Statistics (& How to Act on Them)
There is no shortage of statistics from during the pandemic, showing drastic drops and soaring growth rates as our behaviors shifted so rapidly. But we're now halfway through 2021, well into the (dare...
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18 Instagram Reels Ideas to Build Your Brand (With Examples!)
As a business, it’s important to stay in front of your customers where they are, not where we want them to be. And with one billion monthly active users, you can bet that a good portion of your...
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19 Pesky Google Ads Disapprovals and How to Fix Them
Ugh, we hate when this happens. Either your new campaign is ready to roll or you’ve been cruising with it for a while now. Then, out of nowhere, that ugly red text is glaring at you from the status...
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6 Free and Low-Cost Ways to Design Facebook Ads Like a Pro
When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place.But what...
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5 Steps to a Goal-Crushing Lead Generation Process
The process you use to create quality content and appealing offers for lead generation affects whether or not you generate leads. But the process behind acquiring, qualifying, and converting those...
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12 Tips to Create a Compelling YouTube Channel Trailer (+Examples)
On YouTube, first impressions matter. One of the most effective ways to win the hearts of new viewers on your channel is with a captivating trailer.In this article, you will learn how to make a great...
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7 Things to Know About the NEW Google Ads Creative Studio
It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We've come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for...
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7 Traffic-Crushing Google Penalties and How to Prevent Them
Google is serious about its ranking algorithm, updating it constantly to provide users with the best search experiences possible. This also means penalizing pages or sites that violate Google’s...
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How to Write a Powerful Business Mission Statement (+15 Examples)
Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content,...
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13 Email Marketing Tips Your Readers Want You To Be Following...Now!
Even after so many years, email is still going strong as one of the best ways to market your business, and its versatility is unmatched. You can use it to build trust, get important feedback, announce...
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How to Write Copy That Sells (Anything): 102 Tips & Examples
Let's get one thing straight: If it's not selling something, it's not copy. Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers,...
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10 Geotargeting Tips to Maximize Your Google Ads ROI
I have good news and bad news. The bad news is every advertiser has a budget they need to stick to. The good news is you can stay within budget by getting selective with where your money is going....
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57 Easy & Engaging August Marketing Ideas (With Examples!)
Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights.We say August is 30 days of opportunities for...
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6 Facebook Ads Updates To Be Excited About This Summer
Facebook never ceases to amaze us with the unstoppable growth of its platform, and this year has been no different. While it's great that Facebook is always changing to keep up with the rapid demands...
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How Much Do Facebook Ads Cost in 2021? (+Ways to Save)
While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative platform for brands to get in front of new people and to get them to convert....
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8 Steps to a Lead-Generating Content Marketing Strategy
If you’re putting in the time and effort to create and publish content for your business, you want to make sure you’re doing it right—that means generating traffic, building trust with your audience,...
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3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)
It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. If you’re...
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4 Practical Ways to Use AI in Marketing (& Why You Need To)
We’re more than halfway through 2021 and by now, most marketing teams are heavily reliant on growth/digital marketing, and for very good reasons. But right now, even that is no longer enough. Just...
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3 Tips to Deal with Facebook Ads Aggregated Event Measurement
Thanks to Apple’s iOS 14 updates, Facebook advertisers who use events for conversion optimization now have to use the new Aggregated Event Measurement. And the kicker is that you’re now limited to only...
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