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8 Recent (Important!) Google Ads Updates You Might Have Missed
Let’s face it, no one likes the feeling of FOMO (fear of missing out). Whether it’s a group project you were excluded from or a concert that sold out tickets before you could snag one, FOMO is sadly...
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The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)
Calls to action are the keys to conversion (that feels like a proverb or something), but they don’t exist in a vacuum. For any [quality] piece of content you see online, you’ll never just see a CTA...
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7 [Non-Generic!] Customer Engagement Strategies & Examples
Whether I’m looking for a new couch for a move or a new coat for the fall, the first thing I do is crowdsource suggestions for companies that my friends and coworkers suggest. These recommendations...
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7 Ways to Combat Rising Facebook CPMs Due to iOS 14
As we knew it would, the release of Apple iOS 14 earlier this year has impacted Facebook advertising in a dramatic way. Now that a few months have passed and the dust has settled, I want to share with...
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What Growth Marketing Really Means (+22 Strategies to Do It Right)
To many business owners and marketers, the term "growth marketing" may seem redundant. Marketing is what you do to grow a business, so isn't all marketing growth marketing? Too many professionals get...
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NEW Paid Search Advertising Benchmarks for 2021
In today's day and age, when we want to buy something, our knee-jerk reaction is to head to Google (or whatever search engine we use). Whether we know exactly what we want, are looking for nearby...
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Can We Trust View-Through Conversions? An Experiment Reveals!
Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability.The truth is, display ads can have a strong...
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Every PPC Metric Under the Sun (+How to Improve Each & Every One)
If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the...
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62 Free Marketing Templates You Didn't Know You Needed
Doing anything for the first time ever is really hard. I recently helped plan a big event and as a content marketer...well...let’s just say it wasn’t my favorite task. That’s why the spirit in the sky...
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The Top 10 New Instagram Features of 2021 (+One to Look Out For!)
Instagram helps you to grow your business, but you still have to run it at the same time! If you've been busy doing the bajillion things you do to keep your business in shape, you may have missed out...
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4 Easy Lead Qualification Strategies for Better Clicks & Conversions
Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then...
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11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re...
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7 Things You MUST Do Before Expanded Text Ads Go Away
In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time.All...
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The 8 Best (Free!) Facebook Ads Courses of 2021 for Every Learning Level
The best way to learn is by doing. The thing is, if you're looking to learn Facebook ads, “doing” involves spending money and competing against thousands of other businesses. So if you're not careful,...
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How to Write a Great Press Release in 7 Steps (with Templates!)
When something important happens in your business, it's common to write a blog post, share the news on social media, and even spread the word through email. These are great, but one thing businesses...
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268 Catchy & Creative Business Name Ideas (Curated, Not Generated!)
Did you know...Kodak got its name because the founder thought the letter K sounded strong and incisive?Lego comes from the Danish "leg got" which means "play well?"WD-40 was named so because the...
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8 Perilous PPC Mistakes to Avoid This Holiday Season
Your food is bought, family and friends have been invited, and gifts are wrapped. You may think you’re a holiday pro until you log online to find your PPC account in shambles!With this season being...
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6 Facebook Ad Strategies Working for Us Right Now (Post iOS Updates)
A lot of advertisers feared the worst when news of Apple’s changes were made public… and for good reason. If you've seen a dip in the performance of your Facebook advertising campaigns, you're not...
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The 10 Latest Google Ads Updates: What You Should Know (AND Do)
At this point, we know that resisting Google Ads updates is a bit like......herding cats.But that doesn't mean we can't gather 'em up into no-nonsense roundups with the essential facts and tips! Read...
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Multi-Touch Attribution: Tips & Types, Which Model is Right?
I have been out of school for quite a while now, but the word “group project” still haunts me. There’s truly nothing worse than getting stuck doing all the work while everyone else coasts to get the...
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