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The 8 Biggest Google Algorithm Updates of 2021 (+Optimization Tips)
Google is always evolving its algorithm to ensure it is surfacing the most accurate, relevant, and secure pages for its users. And each year, it seems to introduce more and more updates per year....
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26 Brilliant Ways to Use Psychology in Your Copywriting (With Examples)
When my cat won't eat the food I've given her, I "begrudgingly" oblige, pick up the dish, transfer said food to a different dish, and set said different dish back down. She then proceeds to gobble up...
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Expanded Text Ads Are Over. Here's What It Means
Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out.And...
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What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)
The world of OTT is so close to us and yet so far away. On the one hand, we are VERY familiar with Netflix and YouTube, and we either have or know someone with a smart TV or a Roku. But on the other...
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PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny.You don’t have to love PPC as much as I...
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What Does Google FLoC Mean for Advertisers? 7 FAQs Answered
With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC,...
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Privacy's Impact on Facebook Ad Targeting (+8 Tips to Succeed)
Facebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most companies talk about, along with Google Ads, as they are the easiest platforms to get...
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What is Schema Markup? (+6 Easy Types to Use for Your Small Business)
For any digital marketer who wants to elevate their SEO performance, taking the time to add schema.org markup to their web pages can help those pages appear in rich results, which are more clickable...
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8 Free Social Media Marketing Courses That Won't Put You to Sleep
More than half of the world’s population uses social media today for just about every aspect of life. This makes it a staple in any digital marketing strategy, but with multiple rapidly evolving...
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Google Adds Data Back to Search Terms Report—What's the Catch?
Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience...
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3 Clever Ways to Target Your Competitors' Audiences Without Search Ads
Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news...
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21 Unforgettable Advertising Slogans (with Takeaway Tips!)
First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need...
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NEW Advertising Benchmarks for Home Services in 2021
Even with the millions of households in the US, the market for home service businesses is a saturated one—making paid advertising an essential marketing strategy for plumbers, roofers, landscapers, and...
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How to Brand Your Business: 7 Steps From a Brand Owner
As a savvy entrepreneur or marketer, you are probably wondering: what can I do to differentiate my brand from an endlessly long list of cutthroat competitors?The short answer is branding. Whether...
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The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
As consumers, we are inundated by targeted marketing campaigns all day, every day. But the thing is, there are marketing campaigns—promo codes, marketing emails, social posts, search ads, and more—and...
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What Fresh Content Really Means to Google (+How to Create It)
We commonly hear that having fresh content can help your SEO, but it’s not as common for us to see a breakdown of exactly what fresh content means and how important it is for ranking. So in this post,...
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New Changes to Google Ads Keyword Matching: What It Really Means
Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so...
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Data-Driven Attribution as the New Default in Google Ads: What You Need to Know
When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak...
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Google Adds Data Back to Search Terms Report—What's the Catch?
Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience...
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7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It
For years, we’ve relied on the Facebook Pixel to understand how our ads are performing and build powerful retargeting audiences. But the power of the Facebook Pixel is dwindling due to iOS 14 privacy...
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