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Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks that Failed
Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial...
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5 Seriously Powerful but Underused Google AdWords Features
Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords,...
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Niche Marketing: 7 Ways to Get It Right
If you’re a marketer working in a highly specialized industry, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche...
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Hotels.com Busted for Buying Links, Offers Weak Apology
As is true of so many things in life, the big boys have it a whole lot easier than the rest of us. Fishing for backlinks in exchange for money can be risky (not to mention deeply unethical), but that...
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31 of the Best Internet Marketing Articles of the Year (So Far)
It seems that every few months something huge is going down in the world of online marketing. It’s such an action-packed industry that it’s often easy to miss some of the awesome content and major...
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How to Switch from Automatic Bidding to Manual Bidding in AdWords
New England can be a fabulous home for adventure. A recent weekend included a kayaking excursion on the open ocean, bouncing from island to island off the coast of Portland, Maine. In such an...
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WordStream’s Best of the Month: October
Shhhh – be very quiet. Don’t move. Stay exactly where you are – they might see you.Okay, I think they’re gone. No, I don’t just mean the shambling corpses wandering past the window, I mean the most...
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Does the European Google Antitrust Case Have Any Merit?
Since 2009, Google has been the subject of antitrust lawsuits from almost 20 companies across Europe. Although the plaintiffs in these cases come from different sectors of the tech industry, their...
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Why SEOs Don’t Need a Code of Ethics from SEMPO
Recently, the Search Engine Marketing Professionals Organization (SEMPO) suggested that a code of ethics be created to govern how SEOs conduct themselves. In light of the black-hat tactics that...
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5 Productivity Tips and Tools for Lazy Content Marketers
In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the...
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Complete Guide to Content Remarketing: How to Win Friends, Influence People &...
Content marketing is all the rage, but once you create that perfect piece and send it out into the universe, how do you know you're getting the maximum benefit from it? People may read it and love it –...
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BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight
Unlike the sugar in your iced coffee, social media and content marketing blend together effortlessly. One of the key metrics that determines the success of a piece of content like a blog post is the...
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3 Things My Cats Taught Me About PPC
Everyone has problems separating work and home. For me, sometimes it’s more about separating work and my cats. I must admit, I might be a bit of a cat lady (understatement of the year), so sometimes my...
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Top 7 Survey Tools: Create Awesome Online Surveys For Free!
Online surveys are a great way to engage your audience and get feedback from them. You can use online surveys in any number of ways, including using them to:Find out what topics your readers want to...
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5 Reasons To NEVER Use AdWords Automatic Bidding
Many things that seem too good to be true actually are. Candy corn flavored Oreo’s, Pop Rocks martinis, and classifying pizza as a serving of vegetables are a few such things that could make the long...
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Is Email Marketing Effective? Three Examples That Prove It Is
Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close.Image via G-Lock SoftwareMany marketers...
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How Content Marketing REALLY Works: New Webinar with Moz & WordStream
Content marketing is all the rage and we know it can be incredibly effective. However, many marketers still struggle to maximize their content marketing ROI. So what’s the problem? You can’t measure...
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Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge...
How would you feel about paying more for your Shopping Ads on branded search terms?A new Google Shopping test, spotted this week by Andy Taylor at RKG, actually directs branded search traffic to a...
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Ultimate Guide to Finding, Customizing, & Using Free Images for Blogs
You already know that visual assets are essential to creating viral blog posts.Those crisp, clear, captivating images draw in your reader and keep them hooked. The truth is that you can’t have a truly...
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Can ‘Facebook for Work’ Topple LinkedIn?
I’d wager that, if you’re reading this at work, you’ve probably checked Facebook at least once or twice today. Even if you haven’t, Mark Zuckerberg wants to change that.According to various news...
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