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22 Marketing Ideas For Small Businesses With Limited Budgets
Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your budget. Let’s see how far you can stretch those dollars! Here are...
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WordStream’s Best of the Month: September
Groucho Marx famously joked that the English mnemonic that begins, ‘Thirty days hath September…” was his favorite poem because it actually tells us something. While it certainly didn’t feel as though...
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3 AdWords Reports to Help You Make PPC Decisions Faster
There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be easy to get lost in all of it and not really know what you should be...
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Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in AdWords
Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber like they’re sponsored by Nestle. Soon come...
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AdWords Quietly Launches New Demographics Targeting Tab
As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and not all visitors to our site will convert. That’s why it’s important...
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Myth Busting: The Truth About Long-Tail Keywords
Some of the most popular questions I hear from clients are “What are your recommendations for long-tail keywords?” and “How do I go about finding long-tail keywords?” It seems as though there is some...
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Can Google Be Trusted? Guide to Protecting Your Online Privacy
Since former NSA analyst Edward Snowden leaked evidence of the security agency’s covert surveillance of millions of Americans to journalist Glenn Greenwald last year, online privacy has become one of...
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Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action
Read to the end of this blog post to receive $1 million!Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate...
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How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz
Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our best to make them a reality. Recently, I wished to hire a data...
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6 Lead Generation Strategies from Fast-Growing Startups
I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages.LeadPages is a dynamic software company...
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Mobile PPC Strategy: Are You Missing Out On Conversions?
I’d be willing to wager that you sleep with your mobile device mere inches from your pillow. You likely check your phone upon waking up, waiting for the train, and while scarfing down your turkey...
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Discover 4 Steps to Outsmarting the PPC Competition on October 21
The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge...
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5 Epic Content Marketing Tips from Joe Pulizzi
What makes an outstanding presentation? One that pushes you to think from a new perspectives? One without an endless string of snooze-worthy PowerPoint slides?Perhaps gaining actionable items to...
View ArticleThe 4 Best Presentations from Pubcon 2014
Last week, I had the opportunity to participate in Pubcon Las Vegas, one of the world’s largest, most popular digital marketing conferences. Before shipping out for the event, I read a few “surviving...
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11 Kick-Ass Call to Action Examples, and Why They Work
Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully written newsletter, and...
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What You Need to Know About Google’s New Mobile Ad Format
Have you ever noticed that Google loves experimenting with different ad variations in the SERPs? Usually these tests are impromptu and short-lived, but Google recently announced a new mobile ad format...
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24 Best Social Media Promotion Tools
With social media as steadfast cornerstone of nearly all marketing (regardless of industry), there’s cutthroat competition for attention across all social networks.You need all the help you can get to...
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Can This AdWords Advice Be Trusted? 5 Questions to Ask
When it comes to thought leadership in the digital marketing space, there is certainly no shortage of material out there. Not only are there numerous publications dedicated to providing new insights...
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Webinar: Learn How WordStream & HubSpot Drive Millions of Blog Views a Month
Our blog is a HUGE inbound marketing channel for us, driving over half a million visits every month through sources including organic search, referral links, social and email promotion. HubSpot built a...
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AdWords Competition Guide: 4 Tools to Help You Analyze & Beat Your Competitors
To be successful in any type of advertising, whether it be digital, radio, or out-of-home, you must keep tabs on your competitors and their tactics. If they are advertising on the subway, chances are...
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