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5-Step Guide for Creating & Optimizing Video Content that Ranks on Google:...
Part 2: Optimizing YouTube VideosYesterday we posted Part 1 of this guide, which discussed:How YouTube Can Help Your BusinessStep 1: Creating Video ContentStep 2: Recording Video ContentToday we cover...
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Win of the Week: Getting Back to the Basics of Benefits & Specifics Produces...
Take a look at the two ads below. If you were an avid collector of luxury watches, which ad do you think you'd click on? PPC Ad #1PPC Ad #2 The ads are fairly unique. The URLs are the same, but...
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How to Create a Google AdWords Image Ad
This is the second post in a series on Google AdWords ads. In the first post we covered how to create and optimize text ads, and in this post we’ll focus on how to create image ads for your Google...
View ArticleGoogle Search Plus Your World: 'Beautiful Journey' or Trainwreck in the Making?
At first, I thought it was just a hokey blog post title. But it appears that Google has actually launched a feature called “Search plus Your World” – and with this feature, they claim, “a beautiful...
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How to Use the Google AdWords Display Ad Builder
This is the third post in our series on creating and analyzing Google AdWords ads. In the first two posts we walked through creating an AdWords text ad and creating an AdWords image ad. Today’s post...
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What Is SEO Content? A Beginner's Guide to Creating Content for SEO
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three...
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SOPA and PIPA: Why They're Bad for Business
SOPA and PIPA: You’ve certainly heard about these two, but maybe you’re still not quite sure exactly what they mean or why they’ll be bad for your business—and make no mistake, they will certainly have...
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How to Create Video Ads & Mobile Ads in Google AdWords
This is the fourth post in a series on creating and analyzing Google AdWords ads. Previously in the series we’ve covered a variety of topics related to AdWords ads:How to Create a Google AdWords Text...
View ArticleWordStream Is On Website Magazine's List of 50 Software Solutions to Explore...
Well knock us over with a feather -- we're surprised and honored to be on Website Magazine's list of the 50 top software solutions to explore in 2012!Funny story: One of my coworkers actually printed...
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SOPA Round-Up: The Aftermath of the SOPA and PIPA Blackouts
In light of Wednesday's tremendously successful SOPA blackout, I thought we'd take some time to recap and document the day the web went dark. The stop SOPA and stop PITA blackouts were really powerful...
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What Industries Contributed the Most to Google's Earnings in 2011?
Read the Full Google Earnings Report: What Industries Contributed to Google's $37.9 Billion in 2011 Revenues? Grade Your Google AdWords Account for Free: Use the Google AdWords Grader to get a free,...
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What Industries Contributed to Google's $37.9 Billion in 2011 Revenues?
The Industries that Spent the Most on AdWords and What It Tells Us About the State of the US EconomyOn the heels of Google’s “disappointing” earnings announcement last Thursday – they generated a...
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Analyzing Your Google AdWords Ads
This is the fifth and final post in our series on creating and analyzing Google AdWords ads. In the previous four installments we’ve covered:Creating a Google AdWords Text AdCreating a Google AdWords...
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What Kinds of Businesses Should Use PPC Advertising?
On Monday we published a new infographic based on original research into the industries that spent the most money on Google advertising last year, contributing to Google’s 2011 revenues of $37.9...
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Frequently Asked Questions about the Top Google Advertisers Infographic
Thanks to everyone who helped us get the news out about our infographic: What Industries Contribute to Google's Revenues. A special thank you to John Abell at Wired, Jennifer Booton at Fox Business,...
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In Defense of Piracy: Why Are So Many Industries Unwilling to Adapt?
All right, this post isn’t so much a defense of piracy; it’s about why pirates aren’t the real problem.I know we’ve talked a lot recently about piracy and maybe you’re sick of it all, but the way I see...
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Google Goes Evil … Again: The New Google Privacy Policy, Now Less Private
The official Google blog this week made an announcement that has many in the tech industry fuming (Google users, specifically, and aren't we all?). Effective March 1, Google will consolidate privacy...
View ArticleGoogle AdWords Basics: 5 Things to Get Right First
We’re in the midst of a series of posts designed to explore different pieces of the AdWords interface in-depth. The idea with these series is to make what’s become a pretty daunting and complex...
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5 Blog Redesign Mistakes That Kill SEO
SEO, when done right, never interferes with web design, but sometimes redesigning a site can unknowingly interfere with search engine optimization. This is why teamwork among SEOs, designers, marketers...
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Best of the Month: WordStream's Top 10 of January
So how is 2012 treating everyone so far? Are you sticking to your resolutions? Or crying on the couch eating potato chips out of the jumbo-size bag with both hands?That’s what I thought. Sound like you...
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